Mister

Topics: Ford Motor Company, Automotive industry, General Motors Pages: 4 (413 words) Published: August 15, 2014
FORD AUTOXCHANGE B2B MARKETPLACE
Founded by Mr. Henry Ford

Headquartered in Dearborn, Michigan, suburb of Detroit
FORD MOTOR COMPANY:
5th largest Automaker worldwide

Ranks 25th on 2011 Fortune 500 List

Sold 5.7 million units worldwide in 2011

Total Revenue in 2011 was $136 Billion 

Enjoys 16.7% market-share globally
FIGURES AND STATISTICS:
Fascinating story on a B2B 'electronic marketplace'

Vision: "Effective use of IT" for efficient management of Supply chain

Objective: Reduce cost
Increase Quality
Achieve greater Flexibility
Rationalize the Supply chain process
ABOUT THE CASE STUDY:
VISION

PRODUCTS

BENEFITS
AUTO-X-CHANGE
TRADE-X-CHANGE
Who do you think would pay the cost for suppliers to put their catalogs onto these market places like AutoXchange? Who should have paid the costs? Announced in February 2000

Co-Founded by Ford, GM and Daimler Chrysler

Combined Annual spending of $240 Billion

Objective: Single centralized platform for their common suppliers COVISINT
Suppliers bear all the costs

Initial Membership fees, Per Event fees for Auction, Transaction Fees, etc

Increases Supplier's costs

Suppliers are often reluctant to participate in such open transparent marketplaces

Various fees can be waived or reduced to encourage participation What were the benefits of these systems and who would reap them? Reduction in Costs

Emphasis on Quality

Just-in-time Delivery and Flexibility

Reduction in complexity of point-to-point connection

Improved Supply Chain Management
What role do you think the technology played in the demise of these systems? Real-time sharing of information

Technology re-deployed by companies involved to build their private networks

Various services offered proved to be too much for Internet start-up

Lack of huge technology and application-hosting capabilities

Technology as a product faces obsolescence in a short term
Why would more 'closed' private marketplaces...
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