Topics: Automotive industry, Nissan Motors, Ford Motor Company Pages: 11 (4111 words) Published: September 14, 2013

I. Business Description
Nissan Motor Company, Ltd, shortened to Nissan, is a Japanese multinational automaker headquartered in Japan, founded 1932. The Nissan group consists of Nissan Motor Co., Ltd. (the "Company"), subsidiaries, affiliates, and other associated companies. Nissan is a motor company that is renowned for its innovative designs that reflect the spirit of the organisation. Its aim is to offer customers “competitive products and services to meet their needs and delight their senses” and to do this all areas of the business must be operating in harmony with each other. It formerly marketed vehicles under the "Datsun" brand name and is one of the largest car manufacturers –revenue appx $90 billion USD (2007) and Employees 190,000 (2008). Its main business includes sales and production of vehicles, forklifts, marine products and related parts. And also the Nissan group provides various services accompanying its main business, such as logistics and sales finance. Nissan continues its quest to optimize product development and deliver highly innovative technology. Today, in various countries and regions around the world, they enjoy a reputation for creating truly innovative vehicles and service programs. With facilities around the world, the Qashqai, Micra, Micra C+C and Note are produced by Nissan. The Company established Global Nissan (GNX) as a global headquarters function which is to focus on utilizing regional activities by 4 Regional Management Committees and cross regional functions like R&D, Purchasing, Manufacturing, etc., and Global Nissan Group is composed of this matrix. Nissan Motor Manufacturing UK Limited (NMUK) is the UK’s largest car manufacturing plant which is located near Sunderland. In terms of the number of cars produced annually for every person employed, it has been Europe’s most productive car plant for the past seven years.

II. Business Portfolio
Company Perspectives:
Nissan's challenge is to enhance its corporate value and to build a corporate foundation that will enable the Company to win out in the competitive environment of the 21st century. The management team is also keenly aware of its responsibility to meet the expectations of shareholders by reinstating dividend payments as soon as possible. We will do our utmost to achieve a new corporate consciousness and to implement sweeping improvements in our corporate structure. We look forward to the continuing support and guidance of our shareholders as we strive to attain these goals.

Key Dates:
Masujiro Hashimoto founds the Kwaishinsha Motor Car Works in Tokyo. 1914:
Hashimoto introduces his first car, the DAT.
The Datson model is first produced.
The Datson brand is changed to Datsun.
The manufacturing and sale of Datsun cars is taken over by the Jidosha Seizo Company, Ltd. 1934:
Jidosha Seizo changes its name to Nissan Motor Co., Ltd. 

Early 1940s:During World War II, the company makes military trucks and engines for airplanes and torpedo boats. 1951:
Nissan becomes a publicly traded company.
Nissan enters into a license agreement with U.K.-based Austin Motor Company Ltd. 1958:
Export of cars to the U.S. market begins.
The company merges with Prince Motor Company Ltd.
The company begins changing its name from Datsun to Nissan in the U.S. market. 1989:
The Infiniti line of luxury automobiles is introduced.
The company posts the first pretax loss in its history as a public company; Nissan introduces the Altima small luxury sedan and the Quest minivan, the latter a joint development with Ford Motor Company. 1994:

Nissan posts a loss of nearly US$2 billion.
Nissan and Renault S.A. enter into a global alliance, with Renault taking a 37 percent stake in Nissan. A massive restructuring begins.

Company History:
Established in 1933, Nissan Motor Co., Ltd. was a pioneer in the manufacturing of...
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