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Topics: Automotive industry, Volkswagen Group, Audi Pages: 8 (1791 words) Published: September 16, 2014

Audi Goes AR with Audi Vision

By David Murphy | on May 16, 2013 | 0 Comment
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Audi is launching an Augmented Reality (AR) app called Audi Vision, which will bring its brochures to life. The app will initially allow users to point their mobile device at the car maker’s spring 2013 price and specification guides, and take a picture that will unlock the static pages of the brochure, triggering additional content such as video, sound, hotspots and additional pictures and text.

Consumers will then be able to look (virtually) under the bonnet of their chosen model, hear the engine roar, experience the ride from behind the wheel, and appreciate the bodywork from all angles, as well as boning up on the specification. And once the app has taken a grab from a particular brochure, it no longer requires a data connection to engage with the AR content.

Audi Vision will be applied across the brand’s brochures – covering all models – and will become available across multiple media in the future. It has been designed for Audi by mobile marketing and tech firm, Somo.

“Audi Vision is the most innovative digital project we’ve undertaken to date, and most importantly, it supports a key developing trend in marketing; the overlap between digital and CRM,” said Hugh Fletcher, national digital manager for Audi UK. “Applying Audi Vision to our brochures is just the beginning. Throughout the coming years, we’ll be using the Vision platform across a broad spectrum of marketing channels, augmenting printed materials, digital content and in-Centre collateral to allow Audi fans to really get under the skin of our cars.”


Group Mission Statement - Customer Delight, Positive Experience, Innovation Mission Statement, Headquarters & Founders Facts About the Audi Group Auto Maker

By Barbara Farfan
The mission statement of the Audi Group is generally focused on customer delight, and specifically focused on innovation, positive experiences, and corporate responsibility. (See the Audi Group mission statement below.) 156 of 158

PreviousNext Audi Group Mission Statement - Customer Delight, Positive Experience, Innovation Ad
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Audi Group Founders Facts and Trivia:

The Audi brand of vehicles was created by August Horch in 1910. Through a series of sales and acquisitions, the Volkswagen group acquired a 50% share of the company that produced the Audi brand of vehicle in 1964, which increased to a 99.5% share in 1966. The first Audi was sold in the U.S. in 1969, and the one millionth Audi was sold in the U.S. thirty years later in 1999.

Volkswagen Group Headquarters:

The Audi Group worldwide headquarters is located in Ingolstadt, Germany. The Audi America headquarters is located in Herndon, Virginia, along with the VW Group headquarters.

The Mission Statement of the Audi Group:

The mission statement for the Audi Group is general and simple...

"We delight customers worldwide."

The Audi Group further defines what "customer delight" means with these four "actions": "We define innovation
We create experiences
We live responsibility
We shape Audi"
More about the Audi Group Mission Statement >>

In addition to this mission, on November 25, 2010, 21 German companies jointly agreed to a "mission statement for responsible actions in business," which serves as a national mission for the VW Group and guides the business decisions of the Audi Group leaders. The six principles of this shared mission statement are: Business must serve the good of the people.

Business that serves the good of the people requires competition. Business that serves the good of the people is based on merit. Business that serves the good of the people...
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