Business plan Continental

Topics: Automotive industry, Volkswagen Group, Strategic management Pages: 21 (6020 words) Published: February 6, 2015

Mission statement2
Vision statement3
Strategy statement3
Internal analysis8
Corporate structure8
Key figures on Continental AG9
Major products and services9
External analysis - PEST(LE) analysis10
Demographic segment:10
Sociocultural segments10
Political/Legal segment10
Economical segment11
Global segment11
Industry analysis – Porter’s Five forces11
SWOT analysis12
SWOT Chart18

The company being analyzed is Continental AG. Continental is one of the leading automotive industry suppliers. The company manufactures and supplies tires, brake systems, chassis components, and vehicle electronics. With sales of EUR 32.7 billion in 2012, Continental is among the leading automotive suppliers worldwide. We want to make individual mobility safer, more comfortable, and more sustainable through forward-looking products and services. Continental was founded in Hanover in 1871 and is currently one of the five largest automotive suppliers in the world. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires, and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. With approximately 170,000 employees in 46 countries, the Continental Corporation is divided into the Automotive Group and the Rubber Group, and consist of five divisions – Chassis & Safety, Powertrain, Interior, Tires, and ContiTech.

Mission statement
Why are we here as Continental? What is our field of action? We are conscientious people who help others around the world fulfill their dreams of mobility. This also comprises the transport of persons, materials and information. We are aware that mobility and transport are fundamental to life, and want to help meet the high expectations in this regard. As a responsible, leading company and the partner of choice, we invent, develop, produce and market indispensable technological solutions that shape in particular the four mega trends, including safety, environment, information and affordable cars. We excel in generating value. We do this in the most efficient, effective and innovative way. We maintain the highest of quality standards. We think and act holistically, systemically and in a networked manner. All of which is why we are faster than others with regard to transforming ideas into mass production. With our technologies, systems and service solutions, we make mobility and transport more sustainable, safer, more comfortable, more individual and affordable. Our contributions make driving an exciting experience. Thanks to our solutions, people and society on the whole can benefit from the protection of life and health, a higher quality of life, faster progress, greater respect for the environment, and better personal opportunities for the future. The future starts earlier with Continental. [3]

Vision statement
Where Continental sees itself in the long- term?
Your Mobility. Your Freedom. Our Signature.
Highly developed, intelligent technologies for mobility, transport and processing make up our world. We want to provide the best solutions for each of our customers in each of our markets. All of our stakeholders will thus come to recognize us as the most value creating, highly reliable and respected partner.[4] Strategy statement [9]

Our strategy helps us to react flexibly and efficiently to the requirements of the various markets and to create sustainable value for all our stakeholders. The market environment in which Continental operates as a global automotive supplier, tire manufacturer and partner to other key industries is characterized by high pressure in terms of competition, innovation and costs. Responding...

References: 1.
7. DATAMONITOR: Continental AG Company Profile 2014
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