Carnival de Rio de Janeiro
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Carnival de Rio de Janeiro, one of the most attended events in the world is facing the importance of sustainability. The mega event is considering legal, technological and environmental issues. Crime and drugs are some of the biggest problems in Rio during the festival. Although with environmental and technological trends seem to have a good impact on the carnival. Some of the examples would include the creation of a live broadcast or recycling festival’s garbage. The report also suggests some other examples of Rio’s success and failure in creating a better city and improving the festival. Introduction
There is no doubt carnival de Rio de Janeiro is one of the biggest events in the world. It’s a 4-day celebration taking place in the streets of Rio 4 weeks before Easter. More than 2 million people come on the street every day during the carnival. As a hallmark event Rio carnival has to be carefully planned and take considerations of the biggest trends of 21st century, such as environment changes, non-stop technological growth and legal issues. Event Outline
The history of Rio’s carnival goes way back to 1850’s then the carnival was first brought to the city by the Portuguese. But soon enough, the festival became an expression of Brazilian culture. The people would parade, “aristocrats would dress up as commoners, men would cross-dress as women and the poor dress up as princes and princesses - social roles and class differences were expected to be forgotten once a year but only for the duration of the festival” ( Rio-Carnival, 2012). Brazilians used to riot until the government accepted it. The black slaves would get freedom for 3 days and till now, the most involved people are the ones from the so-called slums. During the years the festival grew into a hallmark event, adding up more and more to the programme and attracting groups of people from all over the world. Now the main attractions are the competition of approximately 200 samba schools and a massive street party in the streets all over Rio. Technological Trends and Issues: Event Sustainability
Technology can be used as a primary tool in creating a bigger and better show as well as ensuring sustainability of the event. Transport is one of the technological issues which needs improvements in Rio de Janeiro. The transport system is chaotic, although efficient metro has been built but has still to be extended to the most rapidly growing areas. Rising unemployment and other factors made Brazilians look for alternatives such as informal transit services like vans. “The bus fleet in the metropolitan area contains around 11,000 vehicles, carrying close to 10 million bus trips per day. There are over 25 bus companies in the system, but the top three firms carry about 40% of the total bus trips. While service is satisfactory, according to several studies, bus fares are higher by about 80% than they should be according to the rules of the concessions and the actual costs experienced by the bus firms” (Golube et al., 2009). The data shows the poor transport links in Rio de Janeiro. Not only the public services are expensive, they are also overcrowded and there are massive lines of people who want to use it. In 2016 Rio de Janeiro will host the Olympic Games, a lot work and changes will be done before the big event. No doubt it will have a massive impact on the carnival as well. A lot of infrastructure improvements are planned. For example as Rio2016 promise plan states “The long-planned project to regenerate the historic Port area has been accelerated by the bid, providing improved amenities and facilities for cruise ships and a new focus for tourism. The site, featuring historic buildings and piers, will become a new and vibrant attraction in central Rio. There will be major restoration and significant improvements to housing, transport and public amenity,...
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