case analysis

Topics: Automobile industry in India, Automotive industry, Tata Motors Pages: 2 (335 words) Published: February 6, 2014
Situation: Increasing personal computing power available within a globalized communications network has caused proliferation of cyber-inflicted criminal activities/attacks. E.g. defacing websites, spam, piracy, fraud. Opportunity: companies are increasingly looking towards enhancing cyber-security for their big datasets and critical information. Problem: 1.The inherent secrecy associated with this field of work inhibits growth prospects for Percept Softech; 2.Technologically adept employees tend to leave the firm for greener pastures (big established IT firms, better renumeration) Recommendations: for workers: collaborating with tech schools- providing education in exchange for a promise to work (contractual arrangement).

For clients: using data analysis(highlighting increased cyber attacks), suasion by marketing, financial incentives (highlighting potential financial losses of such an attack).
Shifting base to Delhi: will witness increase in customer awareness and opportunities for business

Factors affecting the automobile sector in India.
The Indian Automobile Sector has witnessed a decline in demand, and this trend has persisted for the past 1 year now. Car sales fell for the 8th consecutive month and medium and heavy duty vehicles have registered a 16th straight month Y-o-Y decline, reaffirming a deepening slowdown in the economy. With no positives in sight, Society of Indian Automobile Manufacturers association, has sought a stimulus package from the government to get out of this rut. The lack of intervention might cause the sector to slip into negative zone in FY14. SIAM proposing to the govt to lower excise duty and provide stimulus packages to boost demand in the industry.

Dignitaries to be invited:
Mr S Sandilya
Chairman of Eicher
Motors Ltd
Unit Royal Enfield

Mr. Ravi Kant
Managing Director
Tata Motors

Dr Pawan Goenka
President (Automotive)
Mahindra & Mahindra Limited

Jagdish Khatter,...
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