CUSTOMER PERCEPTION AND PREFERENCE TOWARDS NON-GEAR TWO-WHEELERS”

Topics: Automobile industry in India, Preference, Automotive industry Pages: 27 (3207 words) Published: August 31, 2014

MAJOR RESEARCH PROJECT
SYNOPSIS
ON
“CUSTOMER PERCEPTION AND PREFERENCE TOWARDS NON-GEAR TWO-WHEELERS” ( INDORE CITY )
FOR PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MBA (FULL TIME) BATCH- 2012-2014

SUBMITTED BY: GUIDE BY: Tarun kumar Sen Prof. Anita Ahuja MBA III semester IBMR, IPS Academy

IBMR, IPS ACADEMY RAJENDRA NAGAR, A.B. ROAD, INDORE-452012(M.P) AFFILIATED TO: DEVI AHILYA VISHWAVIDYALAYA, INDORE
PREFACE

The bookish knowledge of any program, which we get from educational institution, is not enough for use of working of day-to-day life. The more you have the practical knowledge that is more beneficial for your learning. To make aware of real life of business every MASTER OF BUSINES ADMINISTRATION (4THSem) student has to undergo a major research project where her experiences many aspects of business under supervision of professional managers. I strongly believe that the knowledge gained from the experience is more than the knowledge gained from the theories in the book.

PLACE INDORE Tarun kumar sen DATE:
CERTIFICATE

This is to certify that Mr. TARUN KUMAR SEN Student of Institute of Engineering and Science, IPS Academy, Indore of MBA (Full time) program has prepared Major research Project report on topic“CUSTOMER PERCEPTION AND PREFERENCE TOWARDS NON-GEAR TWO-WHEELERS”( INDORE CITY ) under my guidance.

Internal Examiner (Guide)
External Examiner

Director
IBMR,IPS Academy

STUDENT DECLARATION

I Tarun kumar sen Student of Institute of Engineering and Science, IPS Academy, Indore of MBA (Full time) program has prepared Major research Project report on topic “CUSTOMER PERCEPTION AND PREFERENCE TOWARDS NON-GEAR TWO WHEELERS”( INDORE CITY ) The Research as per my knowledge is original and genuine and not published in any research Journal Previously.

Tarun kumar sen
MBA(4th sem)
2012-14

ACKNOWLEDGEMENT

I have often wondered why project always began with acknowledgement but not until .I have undertaken project myself, did I realize that project report involve not just the researcher but so many people that helped making the researches a possibility . Hence I take pleasure of beginning most beautiful part of the report.

I fall short of words to express my gratitude to my guide Mr. Prof. Anita Ahuja and Mr Prof .v.s kushwaha who despite his busy schedule able to find some time to guide me through trouble and solve my problems to the best of abilities. Without his unfailing guidance, encouragement and patience his project would not have been possible. It has been a learning experience under him. I am thankful to my faculty guide Prof.Mr ANITA AHUJA who give me detailed instruction MRP.

CONTENTS

Topic
Introduction
Literature review
Rationale of study
Objective of study
Research methodology
Research design
Sample design
Tools for data collection
Tools for data analysis
Bibliography

1. TOPIC:-

“CUSTOMER PERCEPTION AND PREFERENCE TOWARDS
NON-GEAR TWO-WHEELERS”
( INDORE CITY )

2.INTRODUCTION:-
The Indian automotive industry is one of the largest and fastest growing industries in the world. India is the world’s second largest manufacturer of motorcycles with export of more than 2.3 million vehicles (including two wheeled and four wheeled). With the high investment of producers the level of technology is changing in the motor vehicle industry. The...
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