Customer segmentation of Hyundai i20 and measurement of customer satisfaction level

Topics: Hyundai Motor Company, Ford Motor Company, Automotive industry Pages: 41 (7539 words) Published: December 1, 2013
CUSTOMER PROFILING OF HYUNDAI i20 AND MEASUREMENT OF SATISFACTION LEVEL JSV HYUNDAI
Submitted by:
Ishan Chandra
BBA
A7006409011
MARKETING
Under guidance of:
MR. AMIT KUMAR SRIVASTAVA Mrs. Rashmi Tripathi
ASSISTANT SALES MANAGERSR. LECTURER ABS, Lucknow (SUMMER INTERNSHIP REPORT IN PARTIAL FULFILLMENT OF THE AWARD OF FULL TIME BACHELOR IN BUSINESS ADMINISTRATION (2010-11)

AMITY BUSINESS SCHOOL
AMITY UNIVERSITY UTTAR PRADESH LUCKNOW

STUDENT’S CERTIFICATE

Certified that this report is prepared based on the summer internship project undertaken by me Customer Profiling Of Hyundai i20 And Measurement of Satisfaction Level and must from 19 may 2011 to 2nd july June 2011, under the guidance of Professor Rashmi Tripathi in partial fulfilment of the requirement for award of degree of Bachelor of Business Administration (BBA) from Amity University, Uttar Pradesh.

Date.______________

SignatureSignatureSignature
………………. Professor …………..Professor ………………. StudentFaculty GuideDirector (ABS)
FACULTY CERTIFICATE

Forwarded here with a summer internship report on “Customer Profiling of Hyundai i20 and Measurement of Satisfaction Level” of Hyundai submitted by Ishan Chandra Enrolment NO. A7006409011 student of BBA 5th Semester (2009-12) .This project work is partial fulfilment of the requirement for the degree of Bachelor in Business Administration from Amity University Lucknow Campus, Uttar Pradesh.

PROF. ………………………..

AMITY UNIVERSITY,
LUCKNOW CAMPUS
UTTAR PRADESH

ACKNOWLEDGEMENT

Exchange of ideas generates a new object to work in a better way. Whenever a person is helped and co-operated by other, his heart is bound to pay gratitude and obligation to them. An endeavour is difficult even to initiate without the help of many souls who are always there by the grace of god. I am honoured to be attached with prestigious organization. I extend my sincere gratitude to the management of “JSV HYUNDAI” for giving me an opportunity to work with them and assisting me in my project whenever required. Though the language is a poor substitute for the sentiments, yet there is no way out to recover to it for expressing my profound gratitude, indebtedness and sincere regards to Ideal Institute of Management & Technology for giving me this platform from where I could pursue this internship. I am immensely grateful to Mr. Amit Kumar Srivastava sales manager JSV Hyundai for his constant support and suggestion during the period of my training.

Ishan Chandra
A7006409011
BBA Vth Semester
TABLE OF CONTENTS
Chapter No.
Topic
1.
Introduction
1.1 Customer
1.1.1 Definition of customer
1.2 Customer Profiling
1.3 Customer satisfaction
1.3.1 The purpose of business
1.3.2 Definition of customer satisfaction
1.3.3 Measuring customer satisfaction
1.3.4 Importance of customer satisfaction
2.
Problem Statement
2.1 Scope of the project
2.2 Objective of the project
2.3 An Industry overview
2.3.1The four wheeler industry in India
2.4 Company profile
2.5 About the car

3.
Research Methodology
3.1 Research method
3.2 Data source
3.3 Target population & Sampling plan
3.4 Target areas
3.5 Data processing

4.

Results & Discussions
4.1Building of customer profile
4.1.1. Gender
4.1.2. Age
4.1.3. Family status
4.1.4. Educational qualification
4.1.5.Occupation
4.1.6.Monthly household income
4.1.7. Budget decision
4.1.8. Driving scenario
4.2 Analysis of customer profile
4.3 Other important information regarding the Verna customers 4.3.1 Purchase criteria
4.3.1. Source of information
4.4Analysis of customer satisfaction
4.5.1 Audio system
4.5.2 Overall styling of the car
4.5.3 Additional features
4.6 Exterior styling of the car
4.7 Interior styling of the car
4.8 Luggage space
4.9 Performance of the car
4.10 Overall performance of the car
4.11 Safety features
4.12...
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