Cutting-Edge Technology

Topics: Information technology, Foodservice, Customer service Pages: 3 (887 words) Published: August 14, 2013
Cutting-edge Technology in The Food Service Industry

Cutting-edge technology refers to technological devices, techniques or achievements that employ the most current and high-level IT developments; in other words, technology at the frontiers of knowledge (Techopedia). Leading and innovative IT industry organizations are often referred to as cutting edge. Cutting-edge technology is now being used to improve customer service in the food service industry (Armstrong & Kotler, 2008). Cutting-edge technologies are nothing special at quick-service restaurant brands. There are digital menuboards, kiosks, iPads at the table, and other ways customers tap into technology inside the restaurant. However, many brands and operators are thinking even further outside the box, adding innovative technologies in the kitchen and at the front counter to help drive profits, smooth operations, and create a top-notch customer experience (QSR, 2013). One of the premier sports grill restaurant chain Duffy's, committed to cutting edge technology & Loyalty. Duffy’s is fast growing restaurant chain in South Florida. Duffy’s selected the POSitouch POS system from Pinnacle in 2001, and utilized all of the features of POSitouch, including back office operations (Pinnacle, 2004). All kinds of data such as sales, labor, and time and attendance are collected and stored in a central database and even menus are operated electronically to each restaurant. In their newest store they have implemented a digital video surveillance system that is integrated with the POSitouch system. This enables top managers to monitor activity in the restaurant from remote locations using the Internet. Duffy’s is also experimenting with wireless handhelds for curbside service and inventory control. Cutting-edge technologies helps restaurant not only create a more efficient business, but also add value for customers. McAlister’s Deli recently began experimenting with a table-tracking system, which enables food...

References: Armstrong, G., & Kotler, P. (2008). Marketing: an introduction. (8th ed.). Boston, Mass.: Pearson.
Brown, S. (2012). The Top Companies Taking Advantage of Cutting Edge Technology and Trailblazing into the Future. Digital Ethos. Retrieved from http://digitalethos.org/the-top-companies-taking-advantage-of-cutting-edge-technology-and-trailblazing-into-the-future.
Pinnacle. (2004). Duffy 's- committed to cutting edge technology & Loyalty. Retrieved from http://www.pinnaclehs.com/about/newsletter/2004-october.php.
QSR. (2013). Innovative Restaurant Technologies Improve Operations. Retrieved from http://www.qsrmagazine.com/store/beyond-tablet
Techopedia. (n.d.). Definition of Cutting edge Technology. Retrieved from http://www.techopedia.com/definition/26589/cutting-edge-technology.
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