Case Study #2
1. Some people may argue that 3M’s success is largely due to the significance given to science and technology and this is the main lesson for other firms. Discuss the merits of such a view and the extent to which this is the case.
As company had been formed around one technology i.e. sandpapers. Now a day 3M make use of hundred technologies & more like the membranes, the biotechnology, the artificial intelligence, the high vacuum thin films & also the superconductivity. Such technology underpins products which company develops & manufactures. For supporting such activities company has invested 6.5 percent of their annual sales turnover for R&D. It is about 2 times of top fifty industrial companies in US. Money has been used for employing over seven thousand scientists & technologists for developing the new & the interesting technology. It is such a technological intensity which provides company with competitive benefit for competing with their rivals.
2. Discuss the merits and problems with the so-called ‘15 per cent rule’. Consider cost implications and a busy environment with deadlines to meet. To what extent is this realistic or mere rhetoric? 3M has been making use of the technologies like the high vacuum thin films, the biotechnology, the superconductivity, the membranes and also the artificial intelligence. Those technologies are being underpinning products which company may develop and also manufactures. This is of immense importance for note that whereas company is the technology intensive which provides company with competitive benefits for competing with their rivals; it is not single-minded; this is a technology push approach towards innovation. Role of marketplace and the users are playing important role in the development of the product. For instance, 3M’s renowned Scotch tape had been manufactured strictly as the industrial products, till the salesman got an idea about packaging that in clear plastic...
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