Directness in Good-News and Neutral Messages

Topics: Automotive industry, Renault, Automobile Pages: 26 (6137 words) Published: September 10, 2013
Title Page

Report Writing

Course Code : MGT-502

Course Title : Business Communication

Submitted To : Sultana, Nigar

Faculty of Business Communication

ASA University, Bangladesh

Submitted By dfdsfsdfhghghgfh

ID : aadssadsdfadfffg

Section : B

Venue: Dhaka, Bangladesh

Research Report on

Finding the Possibility of Creating a Local Car Brand for Middle Income Group Utilizing the Worldwide Recognition of Automobile Designer Leepu

Submission Date

Friday, 12 August, 2011

(Time: 4:00 pm )

August 12, 2011

Marketing Research

Nigar Sultana

Faculty of Business Communication.

ASA University, Dhaka

Subject: Final report on “Finding the possibility of creating a local car brand for middle income group utilizing the worldwide recognition of automobile designer Leepu”

Dear Madam,

It is a great pleasure to present to you the final report on “Finding the possibility of creating a local car brand for middle income group utilizing the worldwide recognition of automobile designer Leepu” which we have diligently worked on during the entire spring semester.

We have gained a most interesting & informative experience while working for this report. Our efforts regarding learning about feasibility and acceptability of a local car brand have not only been fruitful, but it also has given us a new insight into the emergence undertaking similar kind of proposals or action plans. Incorporating vast amounts of information into a concise report was indeed a challenge for us. We earnestly hope that the report will meet the standards that you have set for us. We are always available for further query and clarification.

Sincerely,

Khondaker Fahad Bin Mahmud
ID: 112-14-0043 (MBA-R)
Section: B

Table of Contents

1.0 INTRODUCTION……………………………………………………………...1 1.1The Inception of an Automobile Assembly Plant…………………………......1 1.2 Empowering People by bringing Economic Emancipation…………….....…2 1.3 Innovation into Perspective……………………………………………....……2 1.4 Contribution towards Social Progression…………………………....……….2 1.5 Ecological Perspective and Poverty Alleviation Opportunities…………......3 1.6 Uniqueness and Significance of the Study………………………………….....3 2.0 SUCCESS STORY………………………………………………………………....4 3.0 PROBLEM STATEMENT………………………………………………………...5 4.0 BIG RESEARCH QUESTION……………………………………………………6 4.1 Sub Questions…………………………………………………………………..6 5.0 OBJECTIVE…………………………………………………………………….…6 5.1 Broad Objective: ………………………………………………………….…..6 5.2 Specific Objectives:………………………………………………………….…6 6.0 SCOPE ......................................................................................................................6 6.1 Source of Information:……………………………………………………...…7 6.2 Types of Information:……………………………………………………….....7 7.0 LIMITATIONS…………………………………………………….…………..…..7 8.0 METHODOLOGY…………………………………………………………………7 9.0 QUALITATIVE RESEARCH……………………………………………………..8 9.1 Literature Review: ……………………………………………………………..8 9.1.1 Specific Findings of the Secondary Research……………………………….9 9.2 Qualitative Research Findings: ………………………………………………10 9.3 FGD with some Professionals Representing Middle Income Group……….11 10.0 CONCEPTUAL MODEL………………………………………………….…….13 12.0 QUANTITATIVE RESEARCH…………………………………...................….14 12.1 Sampling Plan……………………………………………………....................14 12.2 Sample Characteristics……………………………….………...................….14 12.3 Survey Instrument……………………………………………….....................14...

References: ASIAN AUTOMOTIVE NEWSLETTER Issue 45, December 2005
Bangladesh Bank (2005), Import payments Archive, http://www.bangladesh-bank.org/
National Board of Revenue (NBR) (2008), Taxation Rate List
Rafaelita A
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