Ford Motor Case-Operations Management

Topics: Automotive industry, Supply chain management, Ford Motor Company Pages: 3 (854 words) Published: February 20, 2012
Ford Motor Company Report

Course: MGT 203

Ford Motor Company was founded by Henry Ford and incorporated on June 16, 1903. It in addition to the Ford and Lincoln brands, and also owns the stake in Aston Martin in the UK and Mazda in Japan. In 2010 Ford sold Volvo to Geely Automobile. Ford discontinued the Mercury brand after the 2011 model year. It produced over 260 million vehicles and it was the second largest industrial company in the world. There are 370,000 employees in Ford with the revenues of more than $144 billion. It operations spanned 200 countries. It has a very important influence all over the world.

In the last two decades, there are more competitive between Ford , General Motors and Chrysler in Unite States. The three big automobile Companies are trying their best to save their unnecessary cost and gain their market advantage. Otherwise all of them are faced the competitive from the foreign companies, such as Honda, Toyota and Nissan. Due to the situations that I mentioned above and the changing business conditions led all the Motor Companies facing issues ranging from globalization, economic uncertainty to new technologies and increasing consumer demands.

Ford Motor Company as the manufacturer design and build vehicles globally, its supply chain strategy becomes the most important factor that help the company improving the organizational competitiveness. The effective supply chain strategy is a must for automotive manufacturers and their component manufactures so as to meet changing consumer demands. This paper will presents a supply chain strategy framework for the Ford Motor Company as a reliable strategy to respond to changing consumer demand.

The Background of Ford’s earlier supply chain management strategy. In late 1980s, ford has thousand suppliers of production material in a complex network of business relationship. And that time Ford based primary on cost, it only pay little regard with the overall supply chain costs. In the...
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