Ford Motor Co Organizational Planning

Topics: Ford Motor Company, Plug-in hybrid, Automotive industry Pages: 3 (826 words) Published: March 16, 2014


Organizational Planning at Ford Motor Company
Organizational Planning at Ford Motor Company
Ford Motor Company manufactures and distributes vehicles around six continents making it one of the largest automotive manufacturer’s in the world. The company has a strong market position as a result of its product portfolio that gives Ford significant competitive advantage in the marketplace. However, Ford Motor continues to strive to become the world’s leading consumer company for automotive products and services ("Sustainability Report", 2014). Achieving Goals

To achieve goals, Ford plans to implement both strategic and operational plans that coincide with the company’s mission and vision for the future. Its main purpose is to improve its products and services to meet customer needs, and to provide a reasonable return to its shareholders. Strategic Plan

Ford Motor Company has a goal of becoming an efficient global enterprise by using its new technologies on its global platforms. This will allow the organization to generate growth across its products and efficiency savings (“Global Round-Up,” 2011). Its focus is on sustainability and fuel efficient technologies. Ford recognized for its efficient use of natural resources, such as retooling its manufacturing facilities with energy-efficient equipment, and increasing the use of sustainable materials while eliminating undesirable materials and substances. Additionally, the company focuses on delivering sustainable alternative fuels options to improve fuel economy. These actions result in savings in the manufacturing process. Aligning its capacity through demand is another strategic plan used to respond to the changes in the market place. An example is Ford’s front-wheel drive and all-wheel drive platforms. These platforms engineered to accept a range of gasoline, diesel, hybrid, plug-in hybrid or electric vehicle propulsion systems (“Global Round-Up,” 2011). That concept, combined with...

References: Global Round-Up. (2011, March). Market Watch, 10(53), 17-26. Hoovers First Research
Sustainability Report. (2014). http://www.corporate.ford.com/microsuites/sustainability
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