Ford Motor Company Case Analysis Extra

Topics: Automotive industry, Ford Motor Company, General Motors Pages: 19 (6471 words) Published: August 1, 2015
Table of Contents
Introduction.................................................................................................................P2 Analysis .......................................................................................................................P2 Alternatives .................................................................................................................P4 Recommendation........................................................................................................P4 Appendix

External Assessment ......................................................................................P5 PESTEL Analysis .................................................................................P5 Dominant economic Features .............................................................P6 Porter’s 5 Force Analysis ....................................................................P7 Driving Forces Analysis ......................................................................P8 Strategic Group Map............................................................................P9 Framework for Competitor Analysis.................................................P10 Key Success Factors .........................................................................P11 External Assessment Summary........................................................P12 Internal Assessment......................................................................................P12 Financial Analysis (Income and Balance sheet) ..............................P12 Financial Analysis Ratios ..................................................................P13 Current Strategy.................................................................................P14 SWOT Analysis...................................................................................P14 Value Chain Analysis.........................................................................P15 Competitive Strength Assessment ...................................................P16 References .....................................................................................................P17

Case Report
Introduction
The Ford Motor Company was founded in 1903 by Henry Ford and has since established a brand that is instantly recognizable no matter what region you live in. Ford is also distinguished as one of the “Big 3” North American automotive manufacturers and is an industry leader on a global scale. They are North America’s 2nd largest automotive

manufacturer in the 2nd
largest automotive market in the world. The company employs
approximately 224,000 individuals and has nearly 90 manufacturing plants worldwide. Ford owns and manufactures several well known brands: Lincoln, Volvo, Mercury, Land Rover and Aston Martin. The organization’s belief of what their foundation for success is lies in its dedication to providing consumers with great products to strengthen their business and benefiting their communities. Ford is committed to achieving profitable growth by executing their sustainability strategy, investing in innovative technologies and supporting the communities that surround them.

Analysis
The “One Ford” initiative set in place by senior management in 2007 emphasizes that working collaboratively as a single team and under one plan, will help the company reach a common goal that will deliver profitable growth for all. Achieving profitable growth for all employees of the company and its shareholders is guided by the steps outlined under the “One Plan” (9.3) objectives. The issues concerning Ford’s future for profitability growth is grounded on how the company will maintain strong market share in existing and new demographic locations, embracing new innovative technologies and remaining competitive in an industry that is saturated with powerful rivals.

Ford’s future for profitability growth is dependant on how well the company is able to increase...
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