General Manager

Topics: Acronym and initialism, Automotive industry, Supply chain management Pages: 10 (2933 words) Published: October 18, 2013
学校代码:10036

语言学论文开题报告

汽车行业供应链跨文化管理项目中常见 英文首字母缩略词的使用

培养单位: 英语学院
课程名称: 语言学
研究方向: 商务英语
作 者: 平萍
日 期: 二〇一三年九月十二日

The Study on the Use of Acronyms in Cross-Culture Supply Chain Management Project in Automotive Business

1 Introduction
1.1 Need for the Study
With the fast development of globalization, there have been an increasing number of auto makers who have set up their production sites in targeted consumer markets. More and more joint ventures have been established so as to realize the local production and distribution of new cars. To obtain the maximum profits out of a project, not only should the company strive to expand their sales and market share, but also it has to improve the process of sourcing for raw materials, and to deliver its finished products to the end users in perfect condition. For automotive companies in particular, there are usually a number of different business entities involved in the various stages of the supply chain, including tier one manufacturers, wholesalers, distributors and retailers; therefore, a supply chain management project team is usually composed of members from various cultural backgrounds. To increase the efficiency and accuracy for daily communication, it is of vital importance for the project team to apply acronyms for those intensively used terms when they address business matters in the automotive field. From the academic point of view, the study of the acronym is also of great necessity and importance. Acronym is a linguistic process that has existed throughout history but for which there was little to no naming, conscious attention, or systematic analysis until relatively recent times. It became much more common in the 20th century than it had formerly been. In English, acronyms pronounced as words may be a 20th-century phenomenon. The purpose of this thesis is to study the usage of acronyms in cross-culture supply chain management projects in the automotive business, so as to have a better understanding about how to apply linguistics to our daily business as a tool, which can tremendously improve the specialization and efficiency of our respective professional field.

1.2 Structure of Thesis
1. Introduction
1.1 Need for the study
1.2 Structure of thesis
2. Outline
2.1 Basic concepts and theories
2.1.1 Definition of acronym
2.1.2 Definition of supply chain management (SCM)
2.1.3 Effective cross-culture communication
2.1.4 The usage of acronym in automotive SCM project 2.2 Literature review
2.2.1 On linguistics
2.2.2 On automotive SCM
2.3 Research questions
2.3.1 What is the development process of acronym?
2.3.2 How to apply acronym in cross-culture auto SCM project? 2.4 Research methods
2.4.1 Research tools
2.4.2 Research methodology
2.4.3 Research procedure
2.5 Anticipated Conclusions
2.5.1 From linguistic point of view
2.5.2 From the perspective of supply chain management in automotive business 3. Bibliography references
(Note: While the topic will remain the same, the above arrangement of contents is subject to change in the process of writing.) 2. Outline
2.1 Basic concepts and theories
2.1.1 Definition of acronym
An acronym is an abbreviation formed from the initial components in a phrase or a word. These components may be individual letters (as in laser) or parts of words (as in Benelux). There is no universal agreement on the precise definition of various names for such abbreviations or on written usage. In English and most other languages, such abbreviations historically had limited use, but they became much more common in the 20th century. Acronyms are a type of word formation process, and they are viewed as a subtype of blending. 2.1.2 Definition of supply chain management

Supply chain...

References: Bill Vlasic, “Once Upon a Car: The Fall and Resurrection of America 's Big Three Automakers--GM, Ford, and Chrysler”, USA: William Morrow, 2011.
David Blanchard, “Supply Chain Management Best Practices”, Wiley, 2nd Edition, 2010.
Henryk Sawoniak, and Maria Witt, “New international dictionary of acronyms in library and information science and related fields”, De Gruyter, 2010.
Larry A. Samovar, Richard E. Porter, and Edwin R. McDaniel, “Communication Between Cultures”, Cengage Learning, 7th edition, 2009.
Alan E
David Magee, “How Toyota Became #1: Leadership Lessons from the World 's Greatest Car Company”, Portfolio Trade, Reprint edition, 2008.
David Wilton, “Word Myths: Debunking Linguistic Urban Legends,” Oxford University Press, 2008.
Bohdan R. Romaniuk, “Acronyms, Initialisms & Abbreviations Dictionary”, Gale Cengage, Vol.4, 38th Edition, 2006.
Fioretta Benedetto Mattia, “Elsevier 's Dictionary of Acronyms, Initialisms, Abbreviations and Symbols, Second Edition”, Elsevier Science, 2003.
David J. Piasecki, “Inventory Accuracy: People, Processes, & Technology”, Inventory Operations Consultant, 1st Edition, 2003.
Thomson Gale, “International Acronyms, Initialisms & Abbreviations Dictionary”, Gale Group, 5th Edition, 2001.
Mary Rose Bonk, “New Acronyms, Initialisms and Abbreviations”, Gale Group, 23rd Edition, 1998.
魏小军: 跨文化管理精品案例, 上海交通大学出版社, 2011年。
嵇国光:汽车供应链技术规范解析与应用,中国标准出版社,2008年。
窦卫霖: 跨文化商务交流案例分析, 对外经济贸易大学出版社, 2007年。
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