General Motors

Topics: General Motors, Automotive industry, Ford Motor Company Pages: 4 (1151 words) Published: March 19, 2013
SWOT analysis of General Motors
This is a General Motors Company SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article.

Company background
General Motors Company (GM) is a corporate that designs, builds and sells cars and trucks. Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors General Motors Company Automotive Worldwide U.S. Daniel Akerson $ 152.3 billion (2012) $ 4.9 billion (2012) 202,000 (2012) BayerischeMotorenWerke AG, Chrysler Group LLC, Daimler AG, Ford Motor Co., Honda Motor Company, Nissan Motor, Tata Motors, Ltd., Toyota Motor Corporation, Volkswagen AG and many other automotive companies. GM owns 18 brands, including Chevrolet, GMC, Cadillac, Buick, Opel and many others. The company operates in about 160 countries and is one of the largest vehicle manufacturers. You can find more information about the company in its official website or Wikipedia’s article.

SWOT analysis of General Motors

General Motors SWOT analysis 2013
1. Global presence 2. New vision and strategy 3. Strong brand portfolio 4. Strong presence in China 5. Knowledge of home market 6. 4 well performing brands

1. High cost structure 2. Brand dilution 3. Bureaucratic culture 4. Car recalls



1. Positive attitude towards “green” vehicles 2. Increasing fuel prices 3. Changing customer needs 4. Growth through acquisitions

1. Fluctuating fuel prices 2. New emission standards 3. Rising raw material prices 4. Intense competition 5. Exchange rates

1. Global presence.GM was the leading auto manufacturer in terms of sales for 77 years until 2007. The company has greatly grown its presence in the world and is now operating in 157 countries, while its Chevrolet brand reached world record sales (4.95 million units). 2. New vision and strategy. After 2008 bailout, GM has experienced major changes and...
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