General Motors

Topics: General Motors, Automotive industry, Ford Motor Company Pages: 16 (4780 words) Published: February 14, 2014


STRATEGIC MANAGEMENT
Submission Date
14th September`12
Term Paper

‘’General Motors’’
ASSIGNED BY

Sir Shoaib
SUBMITTED BY

Mohammad Arif

TABLE OF CONTENTS
Pg. #

COMPANY INFORMATION
General Motors Company (GM) designs, forms and trades cars, trucks and automobile parts worldwide. The Company also delivers automotive financing facilities through General Motors Financial Company, Inc. (GM Financial). It operates in four automotive segments: GM North America (GMNA), GM Europe (GME), GM International Operations (GMIO) and GM South America (GMSA). GM's total worldwide vehicle sales were nine million during the year ended December 31, 2011. The Company's GMNA segment develops, manufactures and/or markets vehicles under the brands, such as Buick, Cadillac, Chevrolet and GMC for its customers in North America. GM for its customers outside North America develops, manufactures and/or markets vehicles under the brands, such as Buick Chevrolet, GMC, Opel, Cadillac, Daewoo, Holden and Vauxhall. MISSION STATEMENT

General Motors is devoted to be a leader in providing transportation products and services of such quality that its customers will receive superior value, its employees and business partners will share their success and their shareholders will receive a sustained return on their investment. VISION STATEMENT

Our Vision is to design, build, and sell the world's best vehicles.

BACKGROUND
General Motors Corporation (GM) is a multinational automobile manufacturer created in 1908.its headquarter is in the United States. GM is the world's largest automaker as measured according to the global industry sales. GM is the proud sales leader in the automotive industry for the last 77 years. As of 2008, General Motors employs about 266,000 people around the world. It manufactures its cars and trucks in 35 different countries. The famous brands under the umbrella of GM are Buick, Cadillac, Chevrolet, GM Daewoo, GMC, Holden, Hummer, Opel, Pontiac, Saab, Saturn, Vauxhall, and Wuling. In 2008, General Motors was the ninth largest publicly traded company in the world. In recent years the company has faced significant financial chaos, including a 38 billion dollar loss in 2007. From 1908 to 2005, it had grown expansively. But today its market share has gone down and together, with challenges posed by economic conditions, in the form of increasing healthcare costs and fuel costs and cut throat competition GM is facing a tough time in maintaining its profits. GM is deriving its 100% profits from financing cars and not from the sales of vehicles. Internal factors that account for this decline are the failure of the company to adapt to the changes in the environment such as the consumer preferences and technology, lack of differentiation applied to products and lack of effective cost leadership strategies to efficiently manage costs. General Motors is one of America's biggest corporations. It would seem to be very successful, but it is having problems today. A lot of large companies are having troubles today along with small companies. The recession is one of the reasons, but there are other reasons too. General Motors has a long history, and during that time it has changed its management and its management style several times. The way the company is administered has something to do with the troubles it is having today. It is having so many troubles that it is closing plants and firing people by the thousands. No one is sure if these measures will make enough difference to save the company. ORGANIZATIONAL CHART

KEY STRATEGIC DILEMMAS
GM's Bankruptcy
General Motors is the biggest of the three, Ford Chrysler and GM motors the ponderous American auto makers who have traditionally dominated the North American market. GM's bankruptcy has given greater impetus to this downsizing, calling for closing another 14 factories and 2,400 dealerships, eliminating 29,000 jobs, and canceling nearly $80...
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