German Automobile Industry Background

Topics: Automotive industry, Karl Benz, Automobile Pages: 2 (720 words) Published: March 23, 2013
German Automobile Industry

Industry Background
The automobile industry in Germany was born on in the earlier 1886 when the first “vehicle powered by a gas engine” was assembled and registered. 125 years has passed, and with it the industry has acquired an incredible growth and global recognition. The industry now is one of the most powerful and reliable of the world that actually competes “vis a vis” with the one of the most dominant car industries of the world: Asian automobile industry. The German automobile industry is one of the stronger and successful industries in the world, it is the fourth global manufacturer in terms of volume (numbers of cars assembled) after China, United States and Japan. In fact, German automobile industry is responsible for of the manufacturing of 17% of the total global car production. Furthermore, it represents the main sector of Germany’s economy (main driver of growth) as well as the largest automotive market in the whole European continent. One of the key factors of success of this industry has been the large budgets invested in automotive development and research, which has allowed them to manufacture and offer vehicles with latest technology that in most of the cases fits better with consumer insights; in other words, an evolutionary process of application of innovation and cutting-edge technology has lead into one of the main industries in Germany. A good example of this fact is the development of environmental friendly vehicles, which makes “Germany the most innovative auto nation in the world”. German cars are known globally due to its attributes in terms of comfort, luxury, security, efficiency, reliability, design and image. In addition, the industry counts with one of the higher qualified labor forces, as well as modern infrastructures and research facilities. The industry actually employ 747,600 people just within Germany, and this rate is increasing sharply over the years. The result, Europe’s largest...

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