Hyundai Motor

Topics: Automotive industry, Hyundai Motor Company, Ford Motor Company Pages: 18 (591 words) Published: March 13, 2015
ENTERPRISE ANALYSIS
ON
HYUNDAI MOTOR
GROUP MEMBERS
YOGESH SHELKE (I-32)
SURESH SHIRKE (I-34)
SITIJ BAGUL (I-36)
TEJASHREE SONAWANE (I-38)
SUPRIYA SONTAKKE (I-40)

ESTABLISHMENT:
 Hyundai

is currently the fourth largest vehicle
manufacturer in the world & 2nd largest
automobile manufacturer in India. Hyundai
operates
the
world's
largest
integrated
automobile manufacturing facility. Hyundai
means "modernity" in Korean.

 Chung

Ju-Yung founded the Hyundai Engineering
and Construction Company in 1947. Hyundai
Motor Company was later established in 1967.

 The

company's first model, the Cortina, was
released in cooperation with Ford Motor
Company in 1968.

FOUNDER:
 Chung

Ju-Yung (November 25,
1915, Tongchon County March 21, 2001, Songpa
District) was a South Korean
entrepreneur,
businessman
and the founder of all
Hyundai Groups of South
Korea.
Pic. Chung Ju-Yung
Founder Hyundai
Groups

MISSION, VISION &
PHILOSOPHY:
 MISSION

"To create exceptional automotive value for our
customers by harmoniously blending safety, quality
and efficiency. With our diverse team, we will
provide responsible stewardship to our community
and environment while achieving stability and
security now and for future generations.”
 VISION

"Our Team provides value for your future.”
 PHILOSOPHY

“Realize the dream of mankind by creating a new
future through ingenious thinking and continuously
challenging new frontiers.”

VALUES:
 It

strives to play a role that extends beyond
being a simple car manufacturer to become
customers’ lifetime companion.
 It will build connections with customers by
fulfilling its vision to become a “lifetime partner
in automobiles and beyond” and participate in
working “together for a better future”.

PROMOTER OF HYUNDAI
MOTOR
 BMW
 Daimler
 General

Motors Co.
 Jaguar Land Rover (JLR)
 Renault SA
 Toyota
 Volkswagen Group
 Volvo Cars

CEO HYUNDAI MOTOR

Pic. Mong Koo
Chung
Chairman & CEO

Pic. Gap Han
Yoon
President & CEO

Pic. Choong Ho
Kim
President & CEO

CSR ACTIVITIES :
Hyundai’s CSRs can be divided among :
 Economic

responsibilities


Trust-based
Management, Fair Trade, Corruption Prevention,
Stockholders / Investors, CSR information Disclosure.

 Social

responsibilities – Social Contribution,

Employees / Customers, Suppliers Local Community.
 Environmental

responsibilities - Minimization

of Climate Change Effect, Reduction of Gas Emission,
Recyclability Increase, Clean Production.

2. ORGANIZATION
ORGANIZATION
STRUCTURE

GEOGRAPHICAL FOOTPRINT

ISO STANDARDS
 Hyundai

Motor
Manufacturing
Alabama
(HMMA)
achieved
Certification
to
the
International Automotive Task Force’s (IATF)
most rigid quality management standard.
 ISO/TS 16949, a set of Quality Management
System
requirements
specific
to
the
automotive industry.
 ISO/TS 16949, is the highest automotive
operating standard in the world.
 ISO/TS 16949, standard include improving
quality of processes at the facility along with
streamlining supply chains, both leading to a
better overall product.

3. MARKETS
PRODUCT LINE
HATCHBA
CK

SEDAN

SUV

ECO

COMMERCI
AL

IX35
FUEL
CELL

H-1

SONATA
HYBRID

H100

I40

SONATA

GRAND
SANTA FE

I30

ELANTRA

SANTA FE

I20

ACCENT

TUCSON /
IX35

GRAND
I10

VERNA

BUS

EON

XCENT

SPECIAL
VEHICLE

SANTRO

TRUCK

BARE
CHASSIS

MARKET SHARE
2013 Sales

TOYOTA; 6% HONDA; 6%
MAHINDRA; 12%

FORD; 4%
RENAULT; 3%

HYUNDAI; 18%
MARUTI; 50%

1% = 20933
VEHICLES

ADVERTISING AGENCY AND
SLOGAN
 “INNOCEAN”

Worldwide Advertising agency of
Hyundai motor. Its own advertising agency of
Hyundai motor.

SLOGAN :
New Thinking.
New Possibilities.

LOGO
 The

blue color in the Hyundai logo represents
excellence, supremacy and trustworthiness.

 The...
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