Class: International Management
Class Book: International Management (Managing Across Borders and Cultures) 8th edition Author: Helen Deresky
1. What are your views of the Chrysler-Fiat auto alliance and its status in 2012?
2. Analyze and evaluate Chrysler and Fiat’s strengths and weaknesses before and after alliance.
3. Compare and contrast Chrysler and Fiat with other auto manufacturers.
4. Analyze Chrysler and Fiat’s 2012 brand portfolio in the world auto industry. How do you see both companies making changes to compete with their competitors?
5. What did you learn from the alliance and its integrated strategies?
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