International Marketing

Topics: Automotive industry, Volkswagen Group, General Motors Pages: 25 (8374 words) Published: December 10, 2012


Prepared by| :| TENGKU ROWENA BT TENGKU RAZALI (0822218)SITI LIYANA BT ROZMI (0721620)NIK MALIHAH BT JUSOH (0723714)NAZIHA BT AZAM (0729704)ANNUR IZZAH BT ABDUL RAZAK (0911518)| Section Number| :| 1|

Course CodeCourse Title| ::| MKTG 4810International Marketing| Lecturer’s NameSemester, YearSubmission Date| :::| Assoc. Prof. Dr. Ahasanul Haque1, 2011/20129th December 2011|


1.0| INTRODUCTION 1.1 Brief Introduction 1.2 Background of the Study 1.3 Problem Statement 1.4 Objective of the Study 1.5 Significance of the Study| | 2.0| LITERATURE REVIEW2.1 Shift Share2.2 PROTON| |

3.0| RESEARCH METHODOLOGY3.1 Shift-Share Method| |


1.1 Brief Introduction
Taken from the definition of Investopedia, export can be defined as a function of international trade whereby goods produced in one country are shipped to another country for future sale or trade. In the last 20 years, Malaysia economy has been transformed from a protected low income supplier of raw materials to a middle income emerging multi-sector market economy driven by manufactured exports, particularly electronics and semiconductors, which constitute about 90% of exports. The automotive industry in Malaysia is one of the most important and strategic industry in the development of Malaysia’s economy and transforming Malaysia into industrialized nation. Malaysia has four national automobile industries; they are Perusahaan Otomobile Nasional Bhd, known as Proton, Perusahaan Otomobile Kedua Berhad (Perodua), NAZA, and DBR-HICOM. These automobile companies are playing important role in the providing the opportunities of employment, upgrading the development of technologies and industrial skill within the automobile manufacturing industry and improving strengthen of international competitiveness of Malaysia. All of these was aim to reduce the country’ reliance on foreign made import products. In the early of 1980s, the former Malaysia Prime Minister, Tun Dr Mahathir Mohamed dreamed to has Malaysia national car which manufactured by Malaysian but nobody believed and thought he could. However, he sought a partner with an established automobile maker. During the visiting to the country by executives from Japan Mitsubishi Corporation in year 1981, Tun Dr Mahathir Mohamed proposed the creation of a joint venture to produce Mitsubishi designed automobile in Malaysia. Since the establishment of Proton in 1985, Malaysia had succeeded in developing integrated capabilities in the domestic automobile industry, which include local design and styling capability, full scale manufacturing operations and extensive local participation in the supply of components. 1.2 Background of the study

This study is conducted to make some research and to analyze the performance of the Proton in global market. This process includes the analysis of percentage of import and export of automobile industry especially Proton in the global market. In order to reach to that stage, the information on the statistics of the value of import and export in automobile industry between Proton Holding Berhad to the various of export countries such as United Kingdom, Asean countries , India, China, Australia and Middle East. The information is useful in order to calculate the net shift in automobile industry and also the growth rate percentage in that particular industry. Once the calculation part is completed, the result will be analyzed and interpreted in order to see the effects of the changes in Proton exporting performance of the country.

1.3 Problem Statement

The problem with Proton Holdings Bhd is that it feels that Malaysia owes it a living....

References: 1. Mohd. Rosli, “The Automobile Industry and Performance of Malaysian auto production”, Journal of Economic Corporation 27, 1(2006) 89-114.
3. Ari Kokko, (2002) “Export led-growth in East Asia: Lesson for Europe’s Transition Economies”, Working Paper no.142, February 2002. Retrieved December 1 2011, from
4. David Buehler (2007), “Enlargement of a Customs Union: A Education in Trade Diversion?”
6. Mohd. Uzir Mahidin & R. Kanageswary, (2004) “The Development of Automobile Industry and the Road Ahead”, Retrieved December 1 2011, from
9. Michael F. Martin.(2008). The Proposed U.S.-Malaysia Free Trade Agreement
13. Kannan Govindan &A. Noorul Haq. (2009). Analyzing supplier development criteria for an automobile industry.
14. George K. Chacko. (2006). Proton transitioning to Malaysian engine. Vol. 29 No. 3, 2006 pp. 139-151
16. Mohd. Uzir Mahidin and R. Kanageswary (2004), the Development of the Automobile Industry and the Road Ahead
18. The Automotive Supply Chain: Global Trends and Asian Perspectives, Veloso and Kumar (January 2002), ERD Working Paper Series No. 3, Economics and Research Department.
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