International Trade and Ad Campaign

Topics: Monetary policy, International trade, Federal government of the United States Pages: 6 (1048 words) Published: February 4, 2014
Task Name: Phase 5 Group Project
Group Mates: Gover, Kairee Harris, Angela Hodnik, Andrew Holder, Maria Howard, Octavia Hunter, Salina Joecken, Luann Johnson, Eric Deliverable Length: See assignment details
Details: Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

In a recent State of the Union Address, the President of the United States announced the formation of the "National Export Initiative," an important endeavor that is necessary for long-term, sustainable economic growth for the country. The president's goal is to double exports within 5 years, which, it is hoped, should reduce unemployment by adding 2 million jobs.

This is the first time in history that the United States has put a real focus on government-wide export promotion.

Since then, the president has signed an Executive Order that formed the "Export Promotion Cabinet" within the presidential administration. The Department of Commerce is an important player in this initiative and is charged with making sure that U.S. businesses can actively participate in international markets by increasing their exports of goods, services, and agricultural products.

Individual Portion (1):

If you were a member of the Cabinet, what would you do to achieve these goals?

Address the following in 1,000–1,250 words:

1.Increase exports of small and medium-sized businesses.
a.What kind of programs should be put in place to improve information? b.What kind of technical assistance should be given to first-time exporters? i.What kinds of education do first time-exporters need to do business overseas? c.How can the government assist these exporters with new opportunities in international markets? 2.What other kinds of assistance can the government give?

3.Where should the trade missions go, and why?
4.How can consumers help?
5.What will this mean for business costs?
6.How can the banks help?
a.What does the Export-Import Bank do?
7.What macroeconomic policies would be helpful?
a.Should the Fed involve itself more in the foreign exchange rate? b.Should interest rates remain low?
8.How do you reduce barriers to trade? What issues do you think will come up in new markets, with old trade barriers and enforcement of current trade agreements? 9.How does the also increase services trade?

10.How does all this achieve the president’s objective of reducing unemployment and increasing GDP? 11.Are there any risks to businesses with this new policy?
12.Are there any risks to U.S. fiscal, monetary, or trade policies? Group Portion:

Discuss among yourselves how you would convince businesses to increase exports, and then put an ad campaign together directed at businesses to advise them of the benefits and assistance that is out there to be successful in the international market. The ad campaign should include the benefits at a micro level and macro level, pitfalls to be weary of, and the risks. However, remember that you are trying to promote international exports at manageable costs.

Make sure you include as much as you can about what you learned during this course.

You can put the ad campaign together as a PowerPoint presentation. The more creative, the better! The presentation must be 8–10 slides plus title/reference slides

Individual Portion (2)

Part I

Deliverable Length: 500–750 words plus completed table

As a business owner making a final decision regarding the international aspects of a business decision, you may decide to set up a table with the possible risks and weigh their relative importance against the rate of return you foresee. You also need to put a plan in place to overcome the risks.

Assume your business is visible and an important member of the community. Would the government encourage...
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