Mahindra Case Study

Topics: Automotive industry, Volkswagen Group, Automobile industry in India Pages: 15 (4837 words) Published: August 13, 2013
IBS Hyderabad|
Mahindra & Mahindra’s Global Diversification Strategies| A Business Strategy Case Study|
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Group-9:|
Het MavaniHarshit ShethJuhi KashyapJayeeta DuttaHemanta PoudyalHeena GoelKanishk Sharma| 12-Aug-13|

This document is a synopsis of the full case study.|
Table of Contents
1.ABSTRACT4
2.INDUSTRY ANALYSIS5
GDP and the automotive industry5
PESTEL framework of Indian automobile industry:5
a)POLITICAL FACTORS6
b)ECONOMIC FACTORS6
c)SOCIOCULTURAL FACTORS6
d)TECHNOLOGICAL FACTORS6
e)ENVIRONMENTAL FACTORS7
f)LEGAL FACTORS7
3.COMPANY ANALYSIS (FIRM SPECIFIC)8
VISION8
STRATEGIC POSITIONING8
BUSINESS STRATEGY9
PORTER’S DIAMOND MODEL: MAHINDRA AND MAHINDRA LTD.9
DETAILED EXPLANATION10
4.MAJOR M&As AND JVs IN MAHINDRA & MAHINDRA11
BASIC FRAMEWORK OF THE PROJECT OR CASE STUDY11
MERGERS, ACQUISITIONS AND JOINT VENTURES OF M&M12
1.Acquisition of Renault Ltd by M&M (2005-2010)12
2.Acquisition of Stokes Group Ltd (2006)13
3.Mahindra Kinetic Joint Venture (M&M’s foray into the two-wheeler segment)14
4.Mahindra Reva Merger15
5.Mahindra – Jiangling Motor Co, Joint Venture (Mahindra’s Entry into China)16
6.Mahindra’s acquisition of GRD, Italy16
7.Mahindra Navistar Merger17
Roles of strategic cell of Mahindra & Mahindra18
5.CONCLUSION19

1. ABSTRACT

An Indian multinational automobile manufacturing company, Mahindra & Mahindra Limited (M&M), is one of the largest vehicle manufacturers in India in terms of production. Incorporated in 1945 as a steel trading company, it is today a US $16.2 billion multinational group with more than 155,000 employees in over 100 countries across the globe (Mahindra & Mahindra Ltd.). Over the years, is has diversified into many new businesses in by following a unique business model of creating empowered companies that enjoy the best of entrepreneurial independence and group-wide synergies. With over 60 years of manufacturing experience, the Mahindra Group has built a strong base in technology, engineering, marketing and distribution, which are key areas in its evolution as a customer-centric organization. The Group has several state-of-the-art facilities in India and overseas. It has ambitious global aspirations and has a presence in five continents. M&M has one tractor manufacturing plant in China and three assembly plants in USA. It has made strategic acquisitions across the globe including Stokes Forgings (UK), Jeco Holding AG (Germany) and Schoneweiss & Co GmbH (Germany). Its global subsidiaries include Mahindra Europe Srl. based in Italy, Mahindra USA Inc. and Mahindra South Africa. M&M has entered into partnerships like Renault SA, France, and International Truck and Engine Corporation, USA. In 1994, the Mahindra Group reorganized itself into six Strategic Business Units (SBUs) and a corporate centre to create a federal structure, where SBU heads would be empowered to create their own strategies. But due to lack of strategic discipline and strategic thinking, M&M started an Office of Strategy Management (OSM) which served the strategy needs of all its subsidiaries to expand the intellectual bandwidth of the group. With increasing number of mergers & acquisitions, the group companies were offered high quality resources to create strategies and bring a sense of cohesiveness to the group. Mahindra Group’s Automotive Sector consists of seven major companies: 1. Mahindra & Mahindra – Automotive Division

2. Mahindra Graphic Research Design
3. Mahindra Navistar Automotive
4. Mahindra Navistar Engines
5. Mahindra Reva Electric Vehicles
6. Mahindra Vehicle Manufacturers
7. Ssangyong Motor Company

2. INDUSTRY ANALYSIS

The Indian automobile industry is a burgeoning area of opportunities and has been the most sought after avenue for growth. Over a period of more...
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