Market Demand of Bmw

Topics: Mercedes-Benz, BMW, Automotive industry Pages: 2 (565 words) Published: July 3, 2011
Being a small car market, India was never a favorite destination for top car manufacturers in the world. It’s a different story today. The great Indian auto industry has stunned the world by becoming one of the fastest growing auto industries in the world today. Almost every luxury car maker has set up their base in India today, including Aston Martin, Ferrari, Porsche, Jaguar, Mercedes Benz, BMW, AUDI, Bentley, Rolls Royce, and a few more are on their way. For the past two calendar years, 2009 and 2010, BMW came out on top as they sold the highest number of cars in the luxury segment in India. BMW, Mercedes Benz and Audi are the 3 dominant German car manufacturers who are ruling the roost in the country’s luxury car segment today. All 3 have around 8-10 models in India which compete right from price points to performance. BMW 3 Series, Mercedes Benz C Class, Audi A4 and Nissan Teana are the lowest priced entry point cars for each respective manufacturer. They are priced between Rs. 22 lakhs, and Rs. 35 lakhs. At next level we have the BMW 5 Series, Mercedes Benz E Class, Jaguar XF, Volvo C70, Volvo S80 and Audi A6 which are available between Rs. 35 lakhs and Rs. 60 lakhs. In the premium luxury car segment, BMW has the 7 Series, Mercedes Benz has S Class, Audi has A8, and Jaguar has XFR and XKR with all these cars available for a price between Rs. 75 lakhs and Rs. 1.2 crores. The super luxury segment has even powerful engine specs, and higher standards of luxury. In this segment we have, Bentley Continental, Rolls Royce Phantom and Rolls Royce Ghost, Mercedes Benz S Class S63 AMG and S65 AMG, which are priced between Rs. 1.5 crores to Rs. 4.5 crores. With Mercedes Benz having been the only luxury car provider in India for decades, it may come as a surprise to some to see BMW being the luxury car leader in India for the past two years despite having made an entry only in 2006. Effective marketing and a range of luxury cars saw the company emerge as leaders within...
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