Market Plan of Baby Seat in Car

Topics: Automotive industry, Volkswagen Group, Marketing Pages: 7 (1942 words) Published: January 23, 2013
Time frame, national or regional rollout
Since the ” Save lives, prevent and reduce vehicle-related crashes” is NHTSA's principle, our goal is protect the children's security and help parents take care their children. The marketing elements of our products of Children Safety Anti-Lock System are not only quality and technology, but also successful marketing strategies which are showed below:

1. Initial objective
i. Create the partnership with car manufacturers
We plan to create the partnership with car manufactures to sale our products to target customers. First we take aim on top 10 car manufacturers. Here is the list of World’s Top 5 Car Manufacturers Companies 2011-2012

No: 1 Toyota

It is a well known fact that Toyota is leading automobile manufacturer and the company founded by Kiichiro Toyoda in 1937 as a spinoff from his father’s company Toyota Industries to manufacture automobiles. Toyota employed around 317,734 people around world wide Total no. of vehicles in 2010: 77,743,862

Revenue: $235.89 billion (FY 2010)

No: 2 General Motors
General motors’ is the world’s second largest automaker that does business in 157 countries and it is an American multinational automotive corporation located in Detroit, Michigan. It was founded by William C. Durant on Sep 16, 1908. Total no. of vehicles in 2010: 8,476,192

Revenue: $135.592 billion (2010)

ii. No: 3 Volkswagen
The other famous automobile manufacturer which also owns cars like Audi, bugatti, Set, Skoda, Lamborghini and truck manufacturer scania is Volkswagen and the word Volkswagen means ‘people’s car’ in German. It was founded by Ferdinand Porsche on 28th may 1937 Total no. of vehicles in 2010: 7,341,065

Revenue: Euro 126.88 billion (2010)

No: 4 Hyundai Motors
This is one of the fastest growing automaker in the world and headquarted in Seoul, South Korea and its manufacturing facility in Ulsan are capable of producing 1.6 million units annually. Around 75000 people across the world have been employed by Hyundai motors and the vehicles are sold in 193 countries. It was founded by Chung Ju-Yung on 29 December 1967 Total no. of vehicles in 2010: 5,764,918

Revenue: $33.6 billion (2010)

No: 5 Ford Motor Company
It is also the second largest automaker in the US and fifth largest in world based on its annual sale in the year 2010. Besides Ford and Lincoln brands, it also owns Mazda in Japan and Aston martin in UK. It was founded in the year 1963 on June 16th by Henry ford an automaker based in Dearborn, Michigan. Total no. of vehicles in 2010: 4,988,031

Revenue: : $128.954 billion (2010)

iii. Create the partnership with car seat manufacturers The child car seat manufacturers can also be our channel partners since the weight senor module can be separately sold and preinstalled under the child safety seat. Therefore, another important strategy in our initial objective is create the partnership with famous car seat manufacturers. Here is the list of Top 5 Carseat Manufacturers Companies 2012:

No.1 Graco SnugRide 35

Their Graco SnugRide 35 is the best baby car seat and the winner of the TopTenREVIEWS Gold Award. The SnugRide 35 has earned our top award not only for making a baby car seat stylish, but for easing safety worries with its energy absorbing foam and specific side impact protection.

No.2 Chicco KeyFit 30

Chicco’s parent company, Artsana, is one of the biggest baby brands in Europe, and we couldn’t be happier that their brand has gained such a permanent footing in the United State’s baby car seat market. Chicco has created a baby car seat that is easy to install, easy to adjust and easy to clean.

iv. No. 3 Britax B-Safe

The engineers at Britax are masters at creating safe children's products, specializing in baby travel systems such as strollers, baby carriers and baby car seats. While Britax car seats may look just like every other car seat, they are equipped with advanced safety features...

References: Car Seat Laws for the United States and Canada. Retrieved on July 20, 2012 from
Regulations on the compulsory use of baby car seats source:
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