Marketing Principles

Topics: Monetary policy, Market economy, Corporation Pages: 18 (5932 words) Published: July 1, 2013
ASSESSMENT COVER SHEET
Unit Number and TitleAssessment TitleCourse TitleAssessment Code| Unit1 Business EnvironmentUnderstanding the Business EnvironmentHND Business HNDBUSCoreUnit1/Jan2013/| Hand Out Date| 1st March 2013 | Hand In Date| 11th May 2013| Lecturer(s)| GidraphMichikuAnujaPrasharVijay ShahDaniel RukareDhanChooramunJane EvansAdrian GauciMohit PunMichael Evans SohailChoudhurySalman Khalid| Internal Verifier| Jonathan Cartmell| Sources of information| 1. Course notes 2. Recommended learning textbooksLearning Media (2012) Business Environment, BPP, London 3. The internetTutor2u (nd) Business Studies. Available at http://www.tutor2u.net/blog/index.php/business-studies/ (accessed on 1.3.13)Times 100 Case Studies(1995-2013) The External Environment. Available at http://businesscasestudies.co.uk/business-theory/external-environment.html#axzz2MHgTLH7v (accessed on 1.3.13) http://www.bized.co.uk/learn/business/index.htm (accessBiz/Ed (1996-12012) Business Studies Available at http://www.bized.co.uk/learn/business/index.htm (accessed on1.3.13)| To be filled by the student

Student Name| Maureen Fedee| Lecturer| Dhan Chooramun|
Student ID| H1301025| Group(e.g. BDM019)| |

Assessment Requirements
* An electronic copy of your assessment must be fully uploaded by the deadline date and time. * You must submit one single PDF or MS Office Word document. Any relevant images or screenshots must be included within the same MS Office Word or PDF document. * The last version you upload will be the one that is marked. * The file size must not exceed 20MB. * Answer the criteria in order, clearly indicating the pass criteria number. * Ensure that all work has been proof-read and checked prior to submission. * Ensure that the layout of your documents are in a professional format with font style Arial, font size 12 for the text, font 14 for sub heading and font 16 for main heading, line spacing 1.5 and justified. * Use the Harvard referencing system, otherwise it will be considered as plagiarised work. * Ensure that you back-up your work regularly and apply version control to your documents. * Ensure that any file you upload is virus-free, not corrupted and not protected by a password otherwise they will be treated as a non-submission. * You must NOT submit a paper copy or email of this assessment to any member of staff at LSST. * Your work must be original with the appropriate referencing|

PART A – PASS CRITERIA ONLY

Pass|
In order to achieve Pass, students must achieve all the Learning Outcomes| Case Study - Choose an organisation in the UK which you will use as a basis for all your answers for this Assignment. It may be a company which you work for or one you would like to work for, business start-up idea or an organisation you are familiar with. What is the name of your chosen organisation? Briefly describe the organisation.| Guidelines - Interim deadline 9th MarchYou should choose an organisation which you can easily find out about either on the internet or by some other means. It must be a different organisation from the one you choose for Business Strategy.| Company Name: Debenhams PlcDescription: Debenhams is one of the largest fashion retailers in the United Kingdom. Its history traces back to 1778 when William Clark established a drapers store at 44 Wigmore Street in London's West End selling expensive bonnets, gloves, parasols, and fabrics. In 1813, William Debenham invested in the firm, which then became Clark & Debenhams. The first store outside London was opened in Cheltenham in 1818, an exact replica of the Wigmore Street store. In the ensuing years, the firm prospered from the Victorian fashion for family mourning by which widows and other female relatives adhered to a strict code of clothing and etiquette.When Clement Freebody invested in the firm in 1851 it was renamed Debenham & Freebody. As well as its retail stores, a...

References: [ 47 ]. www.debenhams plc annual report 2012 (11. 05.2013)
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