Mba Projects

Topics: Tata Motors, Automotive industry, Tata Group Pages: 75 (12490 words) Published: August 9, 2013
CONTENTS
Chapter 1
❖ Executive Summary
❖ Introduction
❖ Automobile Industry
❖ Tata motors

Chapter 2

❖ Bijjaragi History and concerns ❖ Organization Profile
❖ Benefits of employee & customer ❖ 7 P’s

Chapter 3
❖ HR department
❖ Service department
❖ Sales department

Chapter 4
❖ Findings
❖ Suggestion
❖ Conclusion
❖ Questionnaire
❖ Bibliography

EXECUTIVE SUMMARY

This project mainly concentrates on the “Organization Study & Study of Customer perception and loyalty towards BIJJARAGI Motors Bijapur”.

A consumer may have set of interests, benefits, attitudes and life style before purchasing a product. But there might be a major change in his taste of preference after the purchase has been made. In such a position it is difficult for the marketer to know the behaviour of the consumer. With this view in mind the research study will be conducted to find out the consumer preference towards store and loyalty. To carry on the study the research has been conducted as per the marketing research process. As the study requires the customer (potential) opinion it will also help to know the awareness level of store and loyalty in Bijapur district and also the opinion regarding the vehicle as well as the overall performance of bijjaragi Tata motors. The study will also help us to identify the factors that influence to buy the store and loyalty which will helpful to company for better improvement of the vehicles & stores. For this study I had collected the primary data through questionnaire and the company catalogues, brochures are collected for secondary information. To collect primary data survey is conducted on individuals (potential customers) this study is limited to the Bijapur district only. The sample size that I had taken is 50.

This study will also help company to know the customer like as well as there need, want & satisfaction in stores. (Like bijjaragi motors, manikbag motors, bhagyodaya motors.

INTRODUCTION

Market area in India has been witnessing several changes in charter and Complexity since the last few years. These changes include a higher reach of mass media, particularly due to an increased penetration of satellite Channels, availability of a greater assortment of products and services. Higher level of consumer spending on items other than basic necessities, more discerning choice behavior exhibited by consumers, and a clear Indication of consumer preference for better value in products and services.

The passenger vehicle segment in the automobile industry plays a vital role in India .The present day market is such that the passenger vehicle is affordable by Middle class people in urban and semi-urban areas; it is also more convenient for traveling short and long distance. Over the years the sales figured of the four wheelers has increased to a very large extent. The sale of the four-wheeler in 1950 was nearly 300 units whereas now the sales have shot up to millions.

The Indian automobile industry is now striding inroads into the rural middle class after its inroads into the urban markets and rural rich. It is trying to bring in varying products to suit requirements of different class segments of customers.

Vehicles that can be considered automobiles were demonstrated as early as 1769 and 1885 marked the...
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