Mc Donal'D

Topics: McDonald's, Marketing, Milk Pages: 15 (4565 words) Published: January 26, 2013
McDonald's in India is a 50-50 joint venture partnership between McDonald's Corporation [USA] and two Indian businessmen. Amit Jatia's company Hardcastle Restaurants Pvt. Ltd. owns and operates McDonald's restaurants in Western India. While Connaught Plaza Restaurants Pvt. Ltd headed by Vikram Bakshi owns and operates the Northern operations. Amit Jatia and Vikram Bakshi are like-minded visionaries who share McDonald's complete commitment to Quality, Service, Cleanliness and Value (QSC&V). Having signed their joint-venture agreements with McDonald's in April 1995, they trained extensively, along with their Indian management team, in McDonald's restaurants in Indonesia and the U.S.A. before opening the first McDonald's restaurant in India. Mc Donald's international through its wholly owned subsidiary McDonald's India entered into two JVs, one with Connaught Plaza Restaurants Pvt. Ltd. in the northern & eastern region and another with Hardcastle Restaurants Pvt. Ltd. in the western & southern region. As a leader in QSR (Quick Service Restaurant) segment McDonald�s has pioneered various industry benchmark practices over the past decade of serving Indian customers, including new concepts such as * Oil alliances in India by linking with petroleum giants BPCL and HPCL. Three such alliances with BPCL outlets are in Mathura (2000) (UP), Doraha (2002) (Punjab) and Chanakyapuri (2005) (New Delhi).

* Novel menu formats such as an Express model with a limited menu and kiosks with a variety of dessert offerings.
* Home delivery (Mcdelivery�-2004); providing even more convenience to our customers. In 2006, Mcdelivery on bicycle at Chandni Chowk and 2007 all India single delivery number were introduced 66000666

* First drive thru restaurant in India at Noida (UP) in 1997. (The drive thru has been closed now)
Restaurant count
McDonald's has 165 restaurants in India of which 90 are in north & east India and 75 in west & south India McDonald's India..... Culturally sensitive.
McDonald's in India is a locally owned and managed company run by Indians, employing local staff, procures from local suppliers to serve its customers. McDonald's India opened its first family restaurant at Basant Lok in Oct, 1996; today it has 165 Restaurants across India. This vibrant decade has seen McDonald's evolve Indian menus, Indian sensitivities and yet remain as globally innovative as ever. This journey has seen McDonald's develop a rich brand identity amongst its customers and employees as well as partners alike. At McDonald's India we have had a single mantra: providing 100% total customer satisfaction and the formula for achieving this goal in our restaurant operation is the long-standing commitment to the McDonald's Promise.

McDonald's worldwide is well known for the high degree of respect for the local customs and culture. McDonald�s has developed a menu especially for India with vegetarian selections to suit Indian tastes and preferences. Keeping in line with this, McDonalds does not offer any beef or pork items in India. In the last decade it has introduced some vegetarian and non-vegetarian products with local flavors that have appealed to the Indian palate. There have been continuous efforts to enhance variety in the menu by developing more such products. McDonald's has also re-engineered its operations repeatedly in its 13 years in India to address the special requirements of a vegetarian menu. Vegetable products are 100% vegetarian, i.e., * they are prepared separately, using dedicated equipment and utensils. * Only pure vegetarian oil is used as a cooking medium.

* Cheese and sauces are completely vegetarian and egg less. * Separation of vegetarian and non-vegetarian food products is maintained throughout the various stages of procurement, cooking and serving. McDonald's India has developed a special menu with vegetarian selections to suit Indian tastes and preferences. Only the freshest chicken, fish and vegetable...
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