A Case of General Motors
Introduction to GM
General Motors Company, commonly known as GM, is an
American multinational corporation headquartered in Detroit, Michigan, that designs, manufactures, markets and distributes vehicles and vehicle parts and sells financial services worldwide. The company was founded on September 16, 1908, in
Flint, Michigan, as a holding company for McLaughlin Car Company of Canada Limited and Buick, then controlled by William C. Durant. GM's co-founder was Charles Stewart Mott, whose carriage
company was merged into Buick prior to GM's creation.
Over the years Mott became the largest single stockholder in GM
and spent his life with his Mott Foundation which has benefited the city of Flint.
General Motors employ 212,000 people and does business in more
than 120 countries.
The company markets its vehicles primarily under the Buick,
Cadillac, Chevrolet, GMC, Opel, Holden, and Vauxhall brand names, as well as under the Alpheon, Jiefang, Baojun, and Wuling brand names.
It also sells cars and trucks to dealers for consumer retail sales, as
well as to fleet customers, including daily rental car companies, commercial fleet customers, leasing companies, and governments. In addition, the company offers connected safety, security and
mobility solutions, and information technology services.
General Motors led global vehicle sales for 77 consecutive years from
1931 through 2007, longer than any other automaker, and is
currently among the world's largest automakers by vehicle unit sales. General Motors motivates their employees by encouraging team
work and providing them incentives in terms of awards and money
What is Motivation?
Motivation is an intrinsic force which urges a
person to do or achieve something.
It let the person to be at some particular
It enhances the level of a person and makes
him step onto another level.
Theories of Motivation
Several theories have been presented many
theorists so as to know and understand the
concept of motivation in a better way.
These formulated theories have been applied to
many of the practical scenarios so as to develop
Motivation in GM
General Motors, being one of the largest names in the
world automobile industry, tend to pay great attention
towards raising the motivational level of its employees.
GM believes in, adopts and follows both; monetary as
well as non-monetary terms.
It believes that motivated and appreciated employees
always work and produce much more than expected.
In GM, within monetary terms, the management tends to
reward its employees with increased compensations and
However, for non-monetary terms, GM believes that
respecting an employee is one of the most important
Implementation of Motivational
Theories in GM
Maslow’s Hierarchy of Needs
Herzberg’s Theory X and theory
Maslow's Hierarchy of Needs
Employees are motivated when their basic
needs lien. Missing of any need would cause
The first thing on pyramid is the physiological
need; upon which completion the level of
needs is raised to the other.
Next are the safety a d social needs; these are
responsible for generating an position in the
These are followed by esteem and self
actualization need. Their achevement shows
that a person
` Herzberg's Theory
Under this theory, GM motors motivate their employs by
offering greater jobs post with better salaries and other
They gives their employ rewards and awards by their good
and better performance
GM motors gives recognition to their employs to motivate
GM motors gives their employs job security to motivate
GM motors gives their employ authorities with
GM motors supply technology to their employ to improve
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