Organizational Behavior That Make Toyota Becoming Number One Foreign Company In Automobile Industry

Topics: Automobile, Automotive industry, General Motors Pages: 13 (4530 words) Published: November 9, 2013

Since the invention of T Model Cars by Henry Ford in 1908, humans are increasingly regards cars as one of the most important needs in modern life. Oxford Dictionaries noted the definition of cars as “a road vehicle, typically with four wheels, powered by an internal-combustion engine and able to carry a small number of people”. The Wikipedia free translation said that “An automobile, auto car, motor car or car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor. Most definitions of the term specify that automobiles are designed to run primarily on roads, to have seating for one to eight people, to typically have four wheels, and to be constructed principally for the transport of people rather than goods”. From definition that mentioned, we can conclude that they are talking mostly the same things about cars or automobile. It must be transporting small number of people and it must have minimum four wheels so that we can call it cars. Nowadays, beside the main function as a transportations tool, many people behavior also use cars to measure a level of luxurious. So that’s why nowadays there is a lot of type of car that offered to human beings, diver from the main function and other function that actually only support the main things. Seeing that opportunity, it's no wonder that car manufacturers are popping up. They present to provide various kinds automobile products based on a form, price and class to meet a demand market. That’s why there is a big competition between Automobile companies. As we already know that Henry Ford, a man born in the United States who first successfully introduced the car to the world. Until now, his company still play a role in the development of the automotive world through brands that we are familiar with the "Ford Motor Company". The Ford Motor Company holds the automotive sector especially in United States. As a company which is the original of the United States, of course they have a distinct advantage in public acceptance and understanding of the needs of citizens of the United States. But that doesn't mean that their existence does not get meaningful rivals. A foreign company from Japan are vying for the position that Ford Motor Company get now, and that company called TOYOTA. Ford and Chevy dominated the market when Toyota, a virtually unknown importer, opened its first American car dealership in California in 1957. More than 50 years later, Toyota is now the world's biggest carmaker, earning top marks from experts and customers alike for quality and innovation. They are one of the most successful Automobile Companies and successfully compete in the United States cars market. This paper will describe the factors that make Toyota can compete well and succeed as a number one foreign vehicle manufacturer in United States. With observation and in-depth understanding for this paper, the author choose a title, Organizational Behaviours that make Toyota becoming number one foreign company in Automobile Industry (case study in United States of America, based on sales). To answer and describe those issues, the authors tried to make some inquiries as guard line, which is: 1. What is Toyota and what is their achievement?

2. How did Toyota offered the product to United States citizens? 3. What is the Toyota’s biggest challenge recently?
4. How they formulate their Organizational Behaviour to cope the challenges? The authors understood that many of the factors actually support the success of TOYOTA. However, in this paper, the discussion will only discuss the organizational behavioural aspects that make Toyota becoming like nowadays.

This story starts from the year 1888, when a young Japanese boy named Sakichi Toyoda see his mother weaving and felt that he need to create an innovative findings in the world of weaving. For the work of all the people in his village is weaving, then this young man...
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