Parle Agro

Topics: Automotive industry, Maruti Suzuki, Suzuki Pages: 29 (6320 words) Published: May 22, 2013

“A comparative study on customer perception towards product of Maruti and Hyundai ,, ‖

Submitted to Submitted by
MR.Fahad Beg Vipin kumar
B.B.A 4th sem


under my guidance. During this project they have done most efforts to study and understand the subject in detail.In addition to the books mentioned in the bibliography they have referred various study material,magazine, websites, newspapers and notes to complete this project. During this project they have been very much curious and enthusiast to understand the spirit ofthe expert documentation and procedures.we wish him best of luck. Project Guide Mr. – Fahad Beg


This is to certify that we are the student of department of Management, studyingin BBA ( 4thSemester), have undergone research project on title “A
comparative study on customer perception towards product of Maruti suzuki and Hyundai”


we take this opportunity to express our a deep sense of gratitude certificate for rendering valuable assistance and guidance to us by the following personalities for successful completion of our research project .We are highly indebted to

Mr. Fahad Beg (Sr. Lecturer), department of management: KCMT for assigning us interesting task. we had been fortunate enough to have him asa wonderful guide and for her personal encouragement, prompt assistance,constructive criticism, valuable interest, guidance and supervision incompleting our project report successfully. .The experience was novel one and we would like to thank all the people who have lent there valuable time for the recording of the data and completion ofthe report.

their consideration it would have been difficult to completethe study.


The automotive industry designs, develops, manufactures, markets, and sells theworld's motor vehicles. In 2009, more than 70 million motor vehicles, including carsand commercial vehicles were produced worldwide. In 2008, a total of 71.9 millionnew automobiles were sold worldwide: 22.9 million in Europe, 21.4 million in Asia-Pacific, 19.4 million in USA and Canada, 4.4 million in Latin America, 2.4 million inthe Middle East and 1.4 million in Africa.The markets in North America and Japanwere stagnant, while those in South America and Asia grew strongly. Of the majormarkets, Russia, Brazil, India and China saw the most rapid growth.The automobile industry in India

the ninth largest in the world with 2009production of over 2.3 million cars and commercial vehicles —
is one of the fastest-growing global automotive industrie A number of domestic companies, as well as thegrowing multinational investment, have led to rapid increases in automobileproduction.Following economic liberalization in India in 1991 the Indian automotiveindustry has demonstrated sustained growth as a result of increased competitivenessand relaxed restrictions. The monthly sales of passenger cars in India exceed 150,000units.An embryonic automotive industry emerged in India in the 1940s. Following theindependence, in 1953, the Government of India and the private sector launchedefforts to create an automotive component manufacturing industry to supply to theautomobile industry. However, the growth was relatively slow in the 1950s and 1960sdue to nationalization and the license raj which hampered the Indian private sector.After 1970, the automotive industry started to grow, but the growth was mainly drivenby tractors, commercial vehicles and scooters. Cars were still a major luxury Japanesemanufacturers entered the Indian market ultimately leading to the establishment of Maruti Udyog. A number of foreign firms initiated joint ventures with Indiancompanies .The first car rolled out on the streets of Mumbai (then Bombay) in 1898,the Automobile Industry of India...

References: Chris Nelson, ―Philosophy behind the nano: People’s car‖. February
1-15, 2008,Posted on 2/8/2009.
9. C.K.Prahalad, ―Future prospectious of nano‖ January 14, 2008.Energy South Asia
13. Malcom Berks, ―Tata’s fortune should grow with tiny car‖. March 17, 2008.
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