| 1. Established in 1992 & total employee strength of 10000 employees 2. Malaysia’s second largest automobile manufacturer after Proton 3. Among largest small car manufacturers in Asia
4. Indirectly linked to Toyota which gives an image of Japanese association
| 1.They are notorious for low safety standards due to their design 2.They are excessively dependent on Toyota for upgrades
3.A local Malaysian player thus currently limited reach
| 1.They should look at newer markets as their home markets are getting saturated 2.Increasing fuel prices will drive people to prefer smaller cars, thus Perodua will benefit from the change 3.It can look at newer markets which are favourable for small cars
| 1.Competitors like Proton have higher investment capabilities thus can overtake in terms of R&D investments 2. Low cost substitutes being marketed by Chinese manufacturers 3. The macro-economic situations are leading to lower sales for all automobile manufacturers
Strength - being affiliated with a Japanese carmaker and indirectly linked to Toyota, the No. 1 carmaker in the world. Provides access to new technology, enables regular product updates and brings production efficiencies available as a memeber of a larger group. Weakness - dependent on Daihatsu for models so the partnership must be managed well for the long-term and be a win-win situation for both sides. Opportunities - as the domestic market becomes too competitive and saturated, Perodua would be able to sell its products in other countries with the help of Daihatsu and Toyota. Already, this is happening with the Myvi being exported to Indonesia and sold as a Daihatsu Sirion. Threat - there must be strong discipline on the Malaysian side not to feel comfortable and complacent just because there is a 'Big Brother' supporting Perodua (and I don't mean the Malaysian govt). The threat is really internal - that there develops a mentality that there is no...
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