pest analysis of toyota

Topics: General Motors, Automotive industry, Toyota Pages: 3 (932 words) Published: December 7, 2013
Toyota
INTRODUCTION:
Toyota Motor Corporation is a famous Japanese multinational corporation, and is considered the world’s second largest automaker of automobiles, trucks, buses, robots, and providing financial services. Its founder is Kiichiro Toyoda, born in 1894, and the son of Sakichi Toyoda, who became popular as the inventor of the automatic loom. Kiichiro inherited the spirit of research and creation from his father, and devoted his entire life to the manufacture of cars. After many years of hard work, Kiichiro finally succeeded in his completion of the A1 prototype vehicle in 1935, which marked the beginning of the history of the Toyota Motor Corporation. The first Type A Engine produced in 1934 was used in the first Model A1 passenger car in May 1935 and the G1 truck in August 1935, and led to the production of the Model AA passenger car in 1936. Toyota was established as an independent company in 1937. Kiichiro Toyoda A1 Prototype… 1935

G1 Truck… August 1935

Origin of the Name:
Earlier it was Toyoda just because of his Father’s name. In September 1936, the company ran a public competition to design a new name. The newly formed word registered as Toyota. Origin of the Logo:

There are three ovals in Toyota logo. Two perpendicular ovals represent a relationship of mutual trust between customer and the company. The bigger oval implies global expansion of Toyota’s technology and unlimited potential for future.

Vision:
“Toyota aims to achieve long term, stable growth in harmony with the environment, the global economy, the local communities it serves, and its stakeholder.” Mission:
“Toyota seeks to create more prosperous society through automotive manufacturing.” Situational Analysis:
SWOT Analysis
The Toyota Motors SWOT analysis is as follows:
STRENGTH:
New investment by Toyota in factories in the US and China saw 2005 profits rise, against the worldwide...
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