Pestle and Five Porters Model Analysis of Automobile Industry

Topics: Automobile industry in India, Automotive industry, Automotive industry by country Pages: 28 (5830 words) Published: November 14, 2010
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Submitted to:
MBA Ist ± B(Ist Sem.)
(Session 2009-2011)
Date- 05 Dec 2009
Submitted To:
Submitted By:
Miss Impreet Kaur
Suman Tiwari
Roll No. A-22
Reg. No.10904478

I would like to confer my heartiest thanks to my coordinator of Business Environment and class teacher Miss Impreet Kaur for giving me the opportunity to expel and work in the field of Environmental Analysis, especially its practical applications. While preparing my project I got to have an in depth knowledge of practical applications of the theoretical concepts and definitely the things which I have learned will undoubtedly help me in future, to analyze many processes going on in our economy. I would also like to thank all those people who directly or indirectly helped us in accomplishing this project.

Literature Review

Competitiveness of manufacturing sector is a very broad multi-dimensional concept that embraces numerous aspects such as price, quality, productivity, efficiency and macro- economic environment. The OECD definition of competitiveness, which is most widely quoted, also considers employment and sustainability, while being exposed to international competition, as features pertaining to competitiveness. There are numerous studies on auto industry in India, published by industry associations, consultancy organizations, research bodies and peer-reviewed journals. In this section, various studies on the Indian auto industry are reviewed, under different heads pertaining to competitiveness, namely, global comparisons, policy environment and evolution of the Indian auto industry, productivity, aspects related to supply-chain and industrial structure and technology and other aspects.

PESTLE Analysis
PESTLE Analysis is a simple, useful and widely-used tool that helps you understand the "big picture" of yourPolitical,Economic,Socio-Cultural and Technological, Legal and Environmental aspects. As such, it is used by business leaders worldwide to build their vision of the future.

PESTLE analysis is concerned with the environmental influences on a business.

IdentifyingPESTLE influences is a useful way of summarizing the external environment in which a business operates. However, it must be followed up by consideration of how a business should respond to these influences. It is important for these reasons:

First, by making effective use of PESTLE Analysis, you ensure that what

you are doing is aligned positively with the powerful forces of change that are affecting our world. By taking advantage of change, you are much more likely to be successful than if your activities oppose it; y

Second, good...
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