Primark Pestle Analysis

Topics: Monetary policy, Keynesian economics, Economics Pages: 3 (913 words) Published: March 10, 2012
PESTLE analysis of Primark in UK


Every organization provided different strategies to be effective in the market. However, most of the successful organizations admired the importance of analysis in creating their approach to strategies. In an organization that target huge market and have an efficiency in bringing the demands of the market, Primark is still realizing and in-depth analysis that can help them provide long-run benefits.

PESTLE Analysis

Political Analysis pertains to the ability of the organization to adopt or follow on the different governmental initiatives that might affect the performance of the entire firm. The policies established by the government might divert the local priorities of the companies. The government contributes in forecasting the success of downfall of the Primark. The government gradually acts in the changes of monetary and fiscal policies in a degree on how the economy reacts. Government also holds the regulations that should be part of the business’s cycle. The health and safety act, sex discrimination act, disability discrimination act, data protection act, sales protection acts, consumers’ protection act and so on are the several examples act that the organization needed for compliance. In deeper sense, the organization should react in the impact of an increase or decrease in taxation or in the impact of the acts in their business.

Economic Analysis is where the impact of the different economic trends or market changes might appear that usually creates risk in the organization. A strategic decision is mostly assumed in the presence of the uncertainty. Most of the analysis helps the business answer the increase / decrease in interest rates and its impact on businesses or how a recession / boom in the business cycle can affect businesses. The issues that often involved in the economic analysis are the monetary policy and fiscal policy. This measures the strength of the policy to support the business...
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