Qvc Case Analysis

Topics: Technology, Sales, Customer service Pages: 3 (727 words) Published: September 9, 2012
Problem Summary

QVC is a strong industry leader in the home shopping market. Since 1986, the company has contributed an enormous amount of success toward their abilities to overcome most business barriers and challenges. The company has faced changes from exploiting new, high quality products from around the world to advances in technology. Among these obstacles, QVC has managed to gradually surmount other tests, such as reaching out to a very large customer base by acquiring majority of the cable television and the broadcast satellite homes in the United States. From 1989 to 2010, the company’s sales have soared from 0.2 billion to 7.8 billion. As the company continues its success, it is still faced with challenge of providing more convenience to customers via television and internet. Although the company has proven to be successful thus far, there is still an opportunity to increase the customer’s accessibility to QVC products. The main challenge ahead is how to remain competitive as their external environment changes.

Analysis

Although QVC started its success by selling high quality products via television, over 60 percent of new customers purchase their products over the internet or by mobile applications (pg. C63). This has proven to be a primary factor of the business’s success. However, most loyal customers still prefer to shop on television rather than online. The company’s main objective, in regards to their continued success is to promote quality, value, and convenience efficiently as possible. Thus far, the company has managed to successfully implement these three necessities. However, as society and technology changes, the company’s strategy must change accordingly. In the company’s future, it will be imperative to assess implementing new advances in both television and online operations to improve the value and convenience for their customers.

Alternatives

For QVC, alternative decisions will be required as society and technology...

Links: to these social websites are available on QVC.com, where customers can express their enjoyments or dislikes about their product and services.
Recommendations
I recommend that QVC sets spending budgets for both television and online operations and consider implementing new advances to enhance the convenience for their customers. In regards to the level of quality products, the company has always taken great measures to ensure a product meets quality standards before it even becomes an option to sell. Since most of the company’s success comes from online sales, there should be more effort in catering to customers that shop via television. Although some loyal customers remain t.v. buyers, society is advancing to a more internet based society. Therefore, the company should advertise high quality and trendy products in their television operation before it comes available online. Since the online buyer may not be aware that a product has sold out or unavailable, this strategy may persuade some buyers to shop on the TV. network. Overall, QVC proves to be very successful in managing their challenges, but in their case, the future is what will determine their position in the market. I recommend that the company continues its current operations as is, but prepare ahead of time for any societal and technological changes to come.
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