Secondary Analysis of Mid Segment Cars in India

Topics: Automotive industry, Tata Motors, Suzuki Pages: 22 (8336 words) Published: March 25, 2011

The following analysis has been done on the basis that the middle segment cars of the Indian automobile industry can be divided into the following major players:-

1. Maruti
2. Hyundai
3. Honda
4. Ford
5. Tata Motors
6. Nissan
7. Volkswagen
8. Fiat
9. General Motors
10. Hindustan Motors 11. Mahindra & Mahindra Limited

The analysis contains:-

1. A brief description on the different companies along with their manufacturing plants and their locations.

2. The products that these companies offer.

3. The market price of these products.

4. The engine, power and other technologies offered by these products.

5. Comparative Analysis of all the major companies.

6. The sources from where the data has been taken.

Middle Segment Cars in India

* Automotive industry in India is one of the largest in the world and one of the fastest growing globally. * India manufactures over 11 million 2 and 4-wheeled vehicles and exports about 1.5 million every year. * It is the world's second largest manufacturer of motorcycles, with annual sales exceeding 8.5 million in 2009. India's passenger car and commercial vehicle manufacturing industry is the seventh largest in the world, with an annual production of more than 2.6 million units in 2009. * As of 2009, India is home to 40 million passenger vehicles and more than 2.6 million cars were sold in India in 2009 (an increase of 26%), making the country the second fastest growing automobile market in the world. * A major chunk of India's car manufacturing industry is based in and around the city of Chennai, also known as the "Detroit of India" with the Indian city accounting for 60 per cent of the country's automotive exports. Gurgaon and Manesar near New Delhi are hubs where all of the Maruti Suzuki cars in India are manufactured. The Chakan corridor near Pune, Maharashtra is another vehicular production hub with General Motors, Volkswagen/ Skoda, Mahindra and Mahindra in the process of setting up or already set up facilities. Halol in Gujarat, Aurangabad in Maharashtra, Kolkatta in West Bengal are some of the other automotive manufacturing regions around the country. * From 2003 to 2010, car sales in India have progressed at a CAGR of 13.7% * As per statistics launched by Society of Indian Automobile Manufacturers (SIAM), the passenger car transactions in domestic market have surged to 145,905 units in January 2010 against the 2009 sales of 110,300 units. This indirectly refers to the 32.28% growth in the domestic car sales. In January 2010, the total sales of automobiles grew to 1,114,156 units as compared to the previous fiscal year's 768,698 units sales. | History of automobileFollowing economic liberalization in India in 1991, the Indian automotive industry has demonstrated sustained growth as a result of increased competitiveness and relaxed restrictions. Several Indian automobile manufacturers such as Tata Motors, Maruti Suzuki and Mahindra and Mahindra, expanded their domestic and international operations. India's robust economic growth led to the further expansion of its domestic automobile market which has attracted significant India-specific investment by multinational automobile manufacturers.The first car ran on India's roads in 1897. Until the 1930s, cars were imported directly. Embryonic automotive industry emerged in India in the 1940s. Following the independence, in 1947, the Government of India and the private sector launched efforts to create an automotive component manufacturing industry to supply to the automobile industry. After 1970, the automotive industry started to grow, but the growth was...

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