Topics: Automotive industry, General Motors, BMW Pages: 4 (920 words) Published: April 1, 2014
This is the Bayerische Motoren Werke (BMW) AG SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background
Bayerische Motoren Werke AG
Industries served
Geographic areas served
Current CEO
Norbert Reithofer
€ 76.848 billion (2012)
€ 5.122 billion (2012)
105,876 (2012)
Main Competitors
Chrysler Group LLC, Daimler AG, Ford Motor Co., General Motors Company, Honda Motor Company, Nissan Motor, Tata Motors, Ltd., Toyota Motor Corporation, Volkswagen AG and many other automotive companies. BMW is an automobile and motorcycle manufacturer based in Munich, Germany. The company sells BMW, Rolls-Royce and Mini cars and BMW Motorrad and Husqvarna motorcycles. In 2012, Forbes announced BMW as the most reputable business in the world. You can find more information about the business in its official website or Wikipedia’s article. SWOT

BMW SWOT analysis 2013
1. Brand reputation
2. Environment friendly vehicles
3. Quality products
4. Highly skilled workforce
5. Corporate Social Responsibility (CSR)
6. Strong brand presence in China
1. High cost structure
2. Weak brand portfolio
3. Perception of high prices
4. Too few acquisitions and strategic partnerships

1. Increasing fuel prices
2. Positive attitude towards “green” vehicles
3. Expand brand portfolio
4. Changing customer needs
1. Intense competition
2. Rising raw material prices
3. Decreasing fuel prices
4. Growing euro exchange rate
1. Brand reputation. BMW brand is the third most valuable automotive industry brand in the world valued at $29 billion. In 2012, Forbes has also listed BMW as the most reputable business in the world. 2. Environment friendly vehicles. The company tries to develop environment friendly cars by making them more efficient. It offers nearly 20 models that emit CO2 as low as...
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