TOYOTA KIRLOSKAR Autosaved

Topics: Toyota, Automotive industry, General Motors Pages: 57 (9637 words) Published: November 23, 2014

CONTENTS

Chapter 1 – Introduction 2 1.1. Overview of Industry 2
1.2. Profile of the Toyota Company 6
1.3. Growth of the Toyota Company 10
1.4. S.W.O.T Analysis of the Toyota Company 32
1.5. Competition Information 34

Chapter 2 - Objective & Methodology 35 2.1. Significance 35
2.2. Managerial usefulness 36
2.3. Objectives 37
2.4. Scope of the study 37
2.5. Methodology 38

Chapter 3 – Conceptual Discussion 40
(Theoretical Backdrop & Literature Review)

Chapter 4 - Data Analysis 43

Chapter 5 - Findings and Recommendations 54

CONCLUSION 56

REFRENCES 57

CHAPTER 1 - INTRODUCTION

1.1. OVERVIEW - INDIAN AUTOMOBILE INDUSTRY

Over a period of more than two decades the Indian Automobile industry has been driving its own growth through phases. The entry of Suzuki Corporation in Indian passenger car manufacturing is often pointed as the first sign of India turning to a market economy. Since then the automobile sector witnessed rapid growth year after year. By late-90's the industry reached self-reliance in engine and component manufacturing from the status of large scale importer.

With comparatively higher rate of economic growth rate index against that of great global powers, India has become a hub of domestic and exports business. The automobile sector has been contributing its share to the shining economic performance of India in the recent years.

The key players like Hindustan Motors, Maruti Udyog, Fiat India Private Ltd, Tata Motors, Bajaj Motors, Hero Motors, Ashok Leyland, Mahindra & Mahindra have been dominating the vehicle industry. A few of the foreign players like Toyota Kirloskar Motor Ltd., Skoda India Private Ltd., Honda Siel Cars India Ltd. have also entered the market and have catered to the customers’ needs to a large scale.

As per Society of Indian Automobile Manufacturers (SIAM) the market share of each segment of the industry is asfollows:.

The market shares of the segments of the automobile industry

The automobile industry had a growth of 15.4 % during April-January 2007, with the average annual growth of 10-15% over the last decade or so. With the incremental investment of $35-40 billion, the growth is expected to double in the next 10 years.

Consistent growth and dedication have made the Indian automobile industry the second- largest tractor and two-wheeler manufacturer in the world. It is also the fifth-largest commercial vehicle manufacturer in the world. The Indian automobile market is among the largest in Asia. The key players like Hindustan Motors, Maruti Udyog, Fiat India Private Ltd, Tata Motors, Bajaj Motors, Hero Motors, Ashok Leyland, Mahindra & Mahindra have been dominating the vehicle industry. A few of the foreign players like Toyota Kirloskar Motor Ltd., Skoda India Private Ltd., Honda Siel Cars India Ltd. have also entered the market and have catered to the customers’ needs to a large scale.

The domestic players as well as the foreign players dominate the Indian automobile sector. The key players contributing to the growth of the sector are discussed below.

Top Ten Players in Indian Automobile Sector

Maruti Suzuki India
Hero Motors Limited
Tata Group
Toyota Kirloskar Motor Private Limited
Bajaj Auto Limited
Mahindra Group
Ashok Leyland
Yamaha Motor India
Hyundai Motors India Limited
Honda Siel Cars India Limited

Not only the Indian companies but also the international car manufacturing companies are focusing on compact cars to be delivered in the Indian market at a much smaller price. Moreover, the automobile companies are coming up with financial...
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