Cars once considered a luxury is now a necessity. The reasons for these drastic changes are two, 1.
The residential areas have spread far and wide making cars indispensable. 2.
Money at disposal and boom everywhere has made the purchase of cars possible by one and all. The Public transport system played both by the Government and private sector suffers serious drawbacks such as heavy crowd, negligent and rash driving undue consumption of time and unreliable operations. These are now factors go in favour of purchasing cars. Cars manufactured to suit the pockets of the different customers. Economies in fuel, low maintenance are given the prime consideration in the manufacture of cars. The efforts of the car manufacturers to push up the sales at one end and the people’s desire to move quickly and at ease on the other hand make the sale and purchase of cars – a daily routine affair. India’s automobile industry is one of the fastest growing in the world and it is already the sixth largest globally. According to a SIAM report annual car sales could reach 5 million vehicles by 2015 and more than 9 million vehicles by 2020. CAR MARKET IN INDIA:
India after independence, industrialization has paved the way for people to posses’ luxury items such as television, refrigerator, home appliances, and car etc. The car is one of the commonly used conveyances of the upper and middle class people. Before two decades, only a few industrialists and rich people owned cars. There was a time when one had to wait for weeks, months or even years to buy a car in India. The option of Indian drivers was limited to a few models. But, after liberalization, the earning capacity of the middle class people has also increased. Now a day’s motor car is not only bought for social status but as a necessary one. Starting its journey from the day when the first car rolled on the streets of Mumbai in 1898, the Indian automobile industry...
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