The communication with the youth through the technology and the internet as a new means
The youth of today are the first and the only generation with the ubiquitous privilege of the modern technology. Starting from portable gadgets to high-speed transportations, the youth are living in the world people in the past only dreamed of. They now have the access to the state of the art technology at any time and from anywhere. However, good as it is, it also has its drawback. Because of the fact that they are always exposed to the technology and the media, many have tried to promote or, to give it a hard name, manipulate the youth via the technology and the media. Some means have succeeded and some means have failed. Of all the means of communicating with the youth, reinforced and enhanced from the conventional means, the Internet has led to the new way of conversing with the youth and grabbing their attention. With numerous merits which other means don’t satisfy, the Internet has been changing the world of effectively accessing to the youth and spreading the idea.
Many interest groups have discerned the importance of the youth in order to meet their needs. Therefore, they have put a lot of effort to implant in the youth’s minds with ideas that they wanted the youth to believe in. The majority of the attempts were made via the media, which is the product of the modern technology. For instance, smoking industry is known for their success in grasping the minds of the younger generations using the media. They have spent millions of dollars sponsoring movies, TV shows and radios and bombarding with ads starring expensive celebrities. They have tried to sell the idea that smoking is cool for teenagers and have tried to hide the fact that it is critical for the health. The outcome of the strategy was very effective. Now the teenagers are the most important customers to the tobacco industry. Nearly 20% of the high school students smoke in the US. 80% of the smokers...
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