“A Study on Commercial Vehicles”
UNIVERSITY OF PETROLIUM AND ENERGY STUDIES SUBMITTED IN PARTIAL FULFILMENT OF THE AWARD OF B.B.A (BACHELOR OF BUSINESS ADMINISTRATION) Submitted By: GAURAV RAJPOOT BBA: II – SEMESTER
Approved By: Capt. MS GREWAL Vice President (JCBL)
Guided By: Mr. ROBIN CHHABRA & Mr. ANKUSH ARORA
TABLE OF CONTENTS Chapter I 1.) Objectives of the study 2.) Introduction Chapter II Literature Review Chapter III Research Methodology Chapter IV Data Analysis Chapter V a.) Findings b.) Recommendation c.) Limitation d.) Bibliography
I GAURAV RAJPOOT a student of B.B.A – II Semester 2012, at “UNIVERSITY OF PETROLIUM AND ENERGY STUDIES” DEHRADHUN, hereby declare that Project Report under the title of “A study on Commercial Vehicles” is the record of my original work under the guidance of Mr. Ankush Arora &Mr. Robin Chhabra, JCBL (CHANDIGARH). This report has never been submitted to any else for award of any degree or diploma. Place: CHANDIGARH Date: ‐………………….. Gaurav Rajpoot
BBA II SEMESTER
The practical study through, conducting the survey and doing project work has a very significant value. The theoretical knowledge gained in classroom is not fruitful enough and complete unless and until it is implemented in the practical work either done in the field or inside the organization. It always boosts up our knowledge in pursuing the theoretical studies. It is the internal part of our curriculum to conduct survey and project work, which not only accelerates the managerial skills in us but also broadens our practical prospective. In view of above the survey on “A study on the Commercial Vehicles” which includes the study, the factors affecting the buying behavior and the scope for new entrants which has been conducted and the project report is before the readers. If any part of this report is taken up positively by the industry, I will feel that my effort was worthwhile.
In order to complete any project successfully, functional environment & proper guidance of the expert on the subject is inevitable. I am really indebted to my superiors, Mr. Robin Chhabra &Mr. Ankush Arora under whose guidance I could conduct the research on “Commercial Vehicles” and prepare this project report. I would also like to extend my sincere thanks to the businessmen, my other respondents who have extended their active cooperation while going through the survey on four wheeler commercial vehicle. Gaurav Rajpoot BBA II SEMESTER
OBJECTIVE OF THE STUDY
1. To study the Commercial Vehicle market in Punjab . 2. To find out Key Players and their Market Share in India, Punjab and specifically Chandigarh. 3. To study the brand image of commercial vehicle in Chandigarh. 4. To study the consumer buying behavior. 5. Factors affecting the growth, the SWOT analysis on the Commercial Vehicle Industry leading Players.
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